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People & Alumni Marketing Analytics

Bengaluru Job No. r554599 Full-time
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Please be informed that at any given point in time, you can only have one "Active" application.

Please be informed that at any given point in time, you can only have one "Active" application.

Job Description

About Accenture: Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries,we offer Strategy and Consulting,Technology and Operations Services, and Accenture Song - all powered by the world's largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at www.accenture.com Job Specifications / Responsibilities · Leverage audience segmentation, quantitative analysis, and data mining to understand talent audiences and marketing channel engagement. · Develop insights and recommendations to optimize content, the user journey, and experience · Advise marketers on measurement strategy and key performance indicators to inform, measure and optimize marketing strategy and execution · Educate marketers to leverage automated dashboards and analytics solutions to enable self-serve analytics insights and recommendations. Leverage feedback to identify opportunities to enhance analytics capabilities to meet evolving stakeholder needs · Partner closely with stakeholders and advanced analytics teams to understand data collection points and usage across different systems. This foundational knowledge is used to inform metrics definitions and translate business requirements into technical requirements for marketing analytics solutions · Manage ad-hoc reporting requests including prioritization and delivery of reports and insights to meet stakeholders needs · Perform UAT on data & analytics solutions as needed · Adhere to and evangelize data privacy and security compliance policies and procedures Experience & Qualifications Education: · Bachelor’s degree required, Master’s degree a plus Work Experience: · 5-8 years analytics experience; B2B marketing analytics a plus Qualifications · Solid understanding of marketing measurement tools and metrics including web, CRM, social media, and email. Adobe Analytics experience is preferred. Specific experience with Eloqua, Facebook, Twitter a plus. · Experience with driving high impact quantitative analysis leveraging Excel, data visualization (PowerBI) or other tools. Ability to query/mine large data sets, knowledge of SQL, BigQuery, Python a plus · Demonstrable skills in consulting and partnering with marketing stakeholders to uncover business questions and deliver relevant analytics and insights to meet their needs · Strong analytical mindset and skills, including the ability to break down complex data scenarios into easily digestible reports and deliverables. Plus, the initiative to go beyond the “what” and deliver insights into the "why" of various results. · Experience in collaborating with BI and Data Management teams on processes and architectures that support analytics needs · English language proficiency Other Requirements · Excellent communication, presentation, and critical thinking skills · Proven ability to successfully collaborate within and across a variety of teams · Rigorously detail-oriented with commitment to accuracy and track record of project management success · Ability to influence leadership and stakeholders through relationship-building, executive-level presence and subject matter expertise · Ability to prioritize projects with a focus on impact · Ability to operate with a high level of energy, commitment and enthusiasm to take on a complex, challenging role in a dynamic, fast-paced organiza

Qualifications

Job Specifications / Responsibilities · Leverage audience segmentation, quantitative analysis, and data mining to understand talent audiences and marketing channel engagement. · Develop insights and recommendations to optimize content, the user journey, and experience · Advise marketers on measurement strategy and key performance indicators to inform, measure and optimize marketing strategy and execution · Educate marketers to leverage automated dashboards and analytics solutions to enable self-serve analytics insights and recommendations. Leverage feedback to identify opportunities to enhance analytics capabilities to meet evolving stakeholder needs · Partner closely with stakeholders and advanced analytics teams to understand data collection points and usage across different systems. This foundational knowledge is used to inform metrics definitions and translate business requirements into technical requirements for marketing analytics solutions · Manage ad-hoc reporting requests including prioritization and delivery of reports and insights to meet stakeholders needs · Perform UAT on data&analytics solutions as needed · Adhere to and evangelize data privacy and security compliance policies and procedures Experience&Qualifications Education: · Bachelor’s degree required, Master’s degree a plus Work Experience: · 5-8 years analytics experience; B2B marketing analytics a plus Qualifications · Solid understanding of marketing measurement tools and metrics including web, CRM, social media, and email. Adobe Analytics experience is preferred. Specific experience with Eloqua, Facebook, Twitter a plus. · Experience with driving high impact quantitative analysis leveraging Excel, data visualization (PowerBI) or other tools. Ability to query/mine large data sets, knowledge of SQL, BigQuery, Python a plus · Demonstrable skills in consulting and partnering with marketing stakeholders to uncover business questions and deliver relevant analytics and insights to meet their needs · Strong analytical mindset and skills, including the ability to break down complex data scenarios into easily digestible reports and deliverables. Plus, the initiative to go beyond the “what” and deliver insights into the "why" of various results. · Experience in collaborating with BI and Data Management teams on processes and architectures that support analytics needs · English language proficiency Other Requirements · Excellent communication, presentation, and critical thinking skills · Proven ability to successfully collaborate within and across a variety of teams · Rigorously detail-oriented with commitment to accuracy and track record of project management success · Ability to influence leadership and stakeholders through relationship-building, executive-level presence and subject matter expertise · Ability to prioritize projects with a focus on impact · Ability to operate with a high level of energy, commitment and enthusiasm to take on a complex, challenging role in a dynamic, fast-paced organization

Please be informed that at any given point in time, you can only have one "Active" application.

Please be informed that at any given point in time, you can only have one "Active" application.

What people are saying about us

"Best Company to work with"

Current Employee - Software Test Engineer in Bangalore

 

Pros: best work place, flexible timing, work from home

Cons: Work life balance depends upon the project. Full Review

 

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