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GN-I&E- Comms and Media

Mgmt Consulting Associate Manager | Full time | Experience: 5-10 years
Job No. R00362137 | Bengaluru
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Explore an Exciting Career at Accenture

Are you an outcome-oriented problem solver interested in helping leading media, entertainment, sports, and gaming organizations navigate complex business and technology change? At Accenture Strategy & Consulting, you'll help shape industry-defining strategies, influence decisions for market leaders, and create lasting impact for clients, while building deep expertise solving some of the most complex and exciting challenges in media today.

Practice: Media Industry with Communications & Media (C&M), S&C Global Network (GN)

Areas of Work:, Media Supply Chain (Cloud & AI), Core Broadcast Technology & Operations, Distribution Strategy , Audience Data analytics, Rights & Royalty Management & Monetization, Platform and Revenue Diversification, Events & Experiential Media (including Sports & Gaming), Commerce Media & D2C Monetization

Level: Manager

Location: Gurgaon, Mumbai & Bangalore


The Practice & Role:

Accenture Strategy & Consulting's Media Practice focuses on solving our clients' most strategic business challenges. We help organisations develop strategies at the intersection of business and technology, unlock growth opportunities, create new business models, and design future-ready operating models that deliver measurable value.

As a Manager within our Media Practice, you will combine media industry expertise with strong consulting capabilities to address complex challenges across traditional and emerging media ecosystems. You will apply strategic thinking, analytical rigour, and creative problem-solving to deliver transformative outcomes for some of the world's leading media organisations.

Skills Required & Expected Responsibilities:

Work with leading broadcasters, streaming platforms, sports organisations, gaming companies, and media businesses to address strategic priorities across cloud-based media supply chains, agentic AI, rights and royalty management, broadcast modernisation, sports and gaming convergence, and direct-to-consumer growth.

We are particularly interested in candidates who can help clients harness cloud, data, generative AI, and agentic AI to transform operations, enhance workforce productivity, unlock new revenue opportunities, and deliver more personalised audience experiences.

We are seeking professionals with expertise in one or more of the following domains to support the diverse needs of our global media clients.

 

Industry- specific skills

  • Media Supply Chain (Cloud, Agentic AI)
    • Understanding of how media companies design and operate cloud-based content supply chains including content ingest, transcoding, media asset management, metadata enrichment, quality control, packaging, and multi-platform distribution
    • Drive end-to-end transformation of media supply chain processes to improve speed, scalability and operational efficiency.
    • Identify opportunities to apply cloud, automation and AI across content ingestion, production, distribution and archiving workflows.
    • Design future-ready media operating models and technology roadmaps aligned with business priorities.
    • Support the modernization and integration of content management, workflows, and distribution platforms.
    • Demonstrate knowledge of cloud-native media supply chain architectures and infrastructures (AWS Media Services, Azure Media, GCP), workflow orchestration, AI-enabled automation, and microservices-based platforms that improve scalability, interoperability, and operational efficiency.
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    • Rights and Royalty Management
      • Assess complex content rights ecosystems across the media value chain including acquisition, licensing, territorial and format rights, distribution, and monetization.
      • Design and enhance operating models, governance frameworks, and business processes to improve efficiency, compliance, and control.
      • Apply commercial acumen to identify and unlock value from intellectual property across platforms, territories, and distribution channels.
      • Demonstrate deep knowledge of AI-enabled rights platforms, next-generation distribution models, royalty operations, and evolving licensing frameworks shaped by emerging technologies and AI-generated content.
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      • Core Broadcast Technology & Operations
        • Understanding of broadcast media operations — including linear TV scheduling and playout, transmission infrastructure, regulatory compliance (Ofcom, FCC), and audience measurement, and the evolution from traditional broadcasting to streaming and hybrid delivery models.
        • Experience in modernization of broadcast operations including transitions from legacy infrastructure to IP-based, cloud-enabled and managed service models. Demonstrate knowledge on how broadcasters are building D2C streaming capabilities alongside linear channels, and how the economics of broadcasting are shifting as audiences fragment across platforms.
        • Demonstrate knowledge of broadcast workflows across production, playout, transmission, ad insertion and master control.
        • Ability to develop transformation roadmaps that balance operational continuity, technology modernization and business value.
        • Apply expertise in Digital Asset Management (DAM), including managing and organizing digital media assets, metadata tagging, version control, and storage.
        • Understanding of Content Delivery Networks (CDNs) and their role in delivering high-quality streaming experiences on a global scale.
      • Sports/ Gaming
        • Understanding of the sports and live entertainment ecosystem, including media rights, ticketing, venue operations, sponsorships, athlete/talent economics, fan engagement,  and first-party data strategies, and how streaming, AI-driven personalization, and connected venue technologies are transforming distribution and direct-to-fan models.
        • Demonstrate knowledge of the gaming ecosystem across console, PC, mobile, cloud, and esports, including game development, publishing, live-service monetization, creator economies, and player lifecycle management.
        • Stay informed on emerging trends such as generative AI, cloud gaming, user-generated content ecosystems, and cross-media IP monetization.
        • Ability to develop monetization strategies across media rights, sponsorships, subscriptions, advertising and digital commerce.
        • Ability to leverage audience, player and engagement insights to improve content, platform, and commercial decision-making.
        • Experience in designing differentiated experiences across live events, streaming, gaming, esports and second-screen platforms
      • Media Commerce & D2C Monetization
        • Understand direct-to-consumer and commerce-led business models, including subscription management, platform strategy, shoppable media, loyalty programmes, digital merchandising, pricing, and personalisation.
        • Apply knowledge of AI-driven engagement and audience intelligence to maximise customer lifetime value and diversify revenue streams.
        • Demonstrate familiarity with evolving content formats, including interactive narratives, live streaming, podcasts, AR/VR,  and their application to audience engagement and monetization.
        • Design audience-centric content and IP strategies informed by consumer behaviour, audience segmentation, and platform usage patterns.
        • Analyse cross-platform consumption trends and audience migration across linear TV, CTV, streaming, and social video ecosystems.
        • Design and scale D2C propositions that improve customer acquisition, engagement, retention, loyalty, and lifetime value.
        • Identify and develop new revenue streams across subscriptions, advertising, bundling, marketplaces, ticketing, commerce, and merchandise.
        • Optimise customer journeys across discovery, purchase, payment, servicing, and renewal to improve customer experience and commercial outcomes
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           Functional Skills:
          Should engaged in wide variety of projects ranging from multi-year major systems integration transformation deals to shorter more agile, strategic engagements and have a rapidly been expanding portfolio of hyper-growth clients and an increasing footprint with next-gen technology and industry practices, with the following (but not limited to) role responsibilities:Independently lead and ensure the successful, high-quality delivery of complex, multi-track professional services engagementsProactively engage with senior client stakeholders (VP, C-suite) to deeply understand their strategic challenges, translating these into comprehensive business requirements, optimized process flows, and robust functional specifications that drive transformational outcomes.Serve as the primary engagement lead for small to medium-sized, cross-functional consulting teams, fostering a culture of high performance, accountability, and continuous improvement in delivering management consulting projects for our global clientele.Spearhead innovation and digital transformation programs for clients, orchestrating complex process enablement initiatives that result in sustainable competitive advantage and operational agility in a rapidly evolving M&E landscapeAccountable for the P&L and strategic growth within specific client engagements or practice areas, ensuring projects are delivered on time, within budget, and to the highest standards of quality, while simultaneously identifying and pursuing expansion opportunities.Drive significant contributions to the Media industry group's growth strategy, actively shaping the practice's offerings, defining strategic priorities, and establishing key performance metrics for practice health and expansion.Actively collaborate with and provide deep domain expertise to the global sales team, playing a pivotal role in identifying, qualifying, and winning new professional services engagements. This includes leading the drafting and strategic positioning of complex proposals that articulate compelling value propositions.Design, execute, and embed robust transformational change plans that are fully aligned with the client’s core business strategy. This involves adeptly engaging all levels of stakeholders to build unwavering commitment, mitigate resistance, and ensure successful adoption of new operating models and technologies.Manage project delivery to ensure milestones, timelines, quality standards, and client expectations are consistently met. Experience working in Agile environments using Scrum, Kanban, SAFe, and tools such as JIRA, Confluence, Rally, MS Project, or VersionOne is advantageous.Stay ahead of emerging trends and technologies shaping the media industry, including generative AI, immersive technologies, and blockchain. Contribute to industry research, thought leadership, and innovation initiatives.

Years of Exp: 9-12 years

Education: MBA from a Tier 1 and Tier 2 school and Engineering from Tier 1 school or rich relevant industry experience.

Bengaluru

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