I&P-GN - SONG - MT-SFMC-Lifesciences-Senior Manager
Role Summary
The Life Sciences Salesforce Marketing Senior Manager will work with leading Pharmaceutical, Biotechnology and MedTech clients to shape and deliver Salesforce-enabled marketing transformation programs. The role requires strong Life Sciences industry understanding combined with functional expertise across the Salesforce marketing ecosystem and experience leading consulting engagements, client relationships and business development.
Key Responsibilities
Salesforce Marketing Transformation
- Lead marketing capability assessments, solution design and transformation roadmaps leveraging SFMC, Data Cloud, Personalization, Pardot/Account Engagement and Salesforce Loyalty.
- Design solutions across omnichannel engagement, customer journeys, segmentation, personalization, Next Best Action and campaign optimization.
- Lead requirement gathering and design workshops and translate business requirements into functional blueprints and implementation roadmaps.
- Identify opportunities to leverage Agentforce and GenAI within marketing and customer engagement processes.
Life Sciences Consulting
- Apply strong understanding of Pharma/Life Sciences commercial and marketing processes, including HCP/patient engagement, omnichannel marketing and campaign operations.
- Design marketing operating models, processes, governance and KPIs considering industry-specific regulatory and compliance requirements.
- Connect Salesforce capabilities with the broader Life Sciences MarTech ecosystem, including platforms such as Veeva and Adobe.
Program & Client Leadership
- Lead large Salesforce marketing engagements from strategy and solution design through implementation and value realization.
- Manage senior client stakeholders and multidisciplinary teams across marketing, technology, data and analytics.
- Own program scope, timelines, resources, risks and overall delivery quality.
Business & Practice Development
- Shape and drive Salesforce Marketing Transformation opportunities within Life Sciences, including RFP/RFI responses, proposals and client presentations.
- Build business cases and value propositions for Salesforce investments.
- Support development of LS Salesforce offerings, reusable assets and thought leadership, while mentoring and developing consulting teams.
Experience & Skills
- 15+ years of experience in Marketing Transformation, MarTech, CRM or Salesforce consulting.
- Strong experience working with Pharma, Biotechnology or MedTech clients.
- 10+ years of functional/techno-functional Salesforce experience, preferably across SFMC, Data Cloud and/or Personalization.
- Experience leading large Salesforce marketing transformation or implementation programs.
- Strong understanding of omnichannel marketing, personalization, customer journeys and campaign management.
- Strong client management, consulting, business development and team leadership capabilities.
- Salesforce certifications and experience with Veeva/Adobe and GenAI/Agentforce are preferred.
Bengaluru
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