I&P-GN - SONG-MT-DSMS-Influencer Marketing-Manager
Job Summary: We are seeking an Influencer Marketing Manager to lead end-to-end influencer and creator marketing strategy for enterprise clients. The ideal candidate should bring strong experience in translating brand and business objectives into creator strategies, identifying the right creator mix, designing campaign frameworks, guiding briefing and activation, and measuring impact across awareness, engagement and conversion outcomes. The role requires strong stakeholder management, knowledge of social and creator ecosystems, and the ability to establish scalable governance and operating models across markets, agencies and internal teams.
Roles & Responsibilities:
- Develop influencer and creator marketing strategies aligned to brand, audience, campaign and business objectives
- Define creator segmentation, selection criteria and portfolio mix based on audience relevance, platform fit, content quality and campaign goals
- Lead end-to-end campaign planning across creator discovery, briefing, activation, content review, amplification, measurement and optimization
- Establish governance frameworks covering creator onboarding, approvals, brand safety, disclosure, compliance and escalation requirements
- Design integrated influencer programs across major social platforms and connect creator activity with broader social, content and paid-media plans
- Shape paid amplification and creator-content reuse approaches to extend reach and improve campaign efficiency
- Use social listening, audience insights and performance data to identify creator trends, cultural moments and engagement opportunities
- Define KPI and measurement frameworks across reach, engagement, quality interactions, traffic, conversions, earned value and campaign efficiency
- Drive regular campaign and portfolio reviews and translate performance into actionable recommendations for clients and internal teams
- Partner with social, creative, media, analytics, legal and brand teams to ensure cohesive and compliant influencer activation
- Lead multi-market and multi-brand influencer programs, ensuring consistency while allowing for local-market relevance
- Manage senior stakeholders, agencies, creator partners and platform relationships across the influencer ecosystem
- Mentor and guide teams delivering influencer strategy, creator operations, analytics and campaign management
- Drive business development conversations, proposals and solutioning for influencer and creator marketing opportunities
Professional & Technical Skills:
- Strong expertise in influencer and creator strategy, campaign planning and creator ecosystem management
- Working knowledge of influencer marketing platforms: CreatorIQ, Tagger, Traackr, or Aspire.
- Strong understanding of creator discovery, audience fit, briefing, governance, paid amplification and performance optimization
- Ability to build measurement frameworks linking influencer activity to brand and business outcomes
- Familiarity with social listening, analytics and enterprise social or influencer management platforms like Brandwatch, Talkwalker, or equivalent
- Strong client-facing, stakeholder-management and cross-functional leadership capability
- Ability to translate social and cultural trends into scalable creator marketing recommendations
Bengaluru
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