#ACN I&P GN - SONG - MT - Build Brand Momentum - Senior Manager
Job Description
Job Title
Build Brand Momentum + Senior Manager + I&P GN SONG
Management Level
Senior Manager
Location
Mumbai / Bangalore
Must have skills
Market Research; Primary and Secondary Research; Insights Reporting; Brand, Creative and Marketing Strategy; Go-to-Market Strategy; Data Analysis and Insights; Stakeholder Management; GenAI Awareness
Job Summary
As a Build Brand Momentum Senior Manager within the Strategy & Consulting Global Network Song practice, you will lead strategic marketing and transformation engagements for global clients. You will shape tech-powered brand, insight, and creative transformation programs; translate emerging GenAI capabilities into scalable solutions; and design marketing strategies, operating models, organizational constructs, and governance approaches that improve how clients deliver value through marketing. The role requires strong consulting, leadership, client management, and communication skills, together with a deep understanding of marketing technologies, research, insights, brand strategy, and market trends.
Roles & Responsibilities
- Act as a senior leader within the Build Brand Momentum offering, shaping and delivering tech-powered brand, insight, and creative transformation engagements for global clients.
- Act as a GenAI subject matter leader, translating emerging AI capabilities into scalable, client-ready insight, strategy, and creative solutions.
- Develop comprehensive marketing strategies; assess current marketing processes, technologies, and capabilities; and identify opportunities for improvement and transformation.
- Lead high-impact brand, market, consumer, and go-to-market insight programs using primary, secondary, quantitative, qualitative, UX, and social intelligence methods.
- Define and operationalize agentic asset strategies in which AI systems orchestrate research, insight synthesis, creative origination, adaptation, and optimization with human oversight.
- Guide clients on brand positioning, opportunity identification, market entry, and growth strategy using data-led intelligence and competitive benchmarking.
- Lead the design and implementation of GenAI-enabled assets across insight, creative, and strategy pillars.
- Create operating models and organizational structures covering people, processes, technology, and governance to achieve desired business outcomes.
- Sell Build Brand Momentum services within Accenture and to clients as part of the Global Network Song offering portfolio.
- Support team growth by identifying capability, platform, asset, and specialization gaps and bringing in expert resources where required.
- Develop strong client relationships and identify opportunities to improve marketing performance and operations.
- Guide clients through GenAI adoption, from experimentation to enterprise-grade implementation, with clear value cases, operating models, and role evolution.
- Collaborate with cross-functional teams across Marketing Transformation and related Accenture practices to deliver holistic solutions and drive business growth.
Professional & Technical Skills
- Proficiency in market research, including primary, secondary, qualitative, quantitative, and UX/UI research.
- Strong experience in designing brand, creative, marketing, and go-to-market strategies.
- Ability to synthesize data and research into clear insights, narratives, reports, and visualizations.
- Understanding of marketing technologies, digital customer experience, and emerging market and brand trends.
- Experience in project delivery, program management, content management, and stakeholder management.
- Knowledge of GenAI concepts and experience shaping or managing GenAI-enabled assets and solutions.
- Strong consulting, leadership, client management, communication, and presentation skills.
Additional Information
- This role is part of the Strategy & Consulting Global Network Song practice within Marketing Transformation.
- The position is available in Delhi, Mumbai, Bangalore, Gurgaon, and Hyderabad.
- The role requires 12+ years of relevant experience.
- The source job description does not specify an educational qualification; this should be validated before external publication.
Good to have skills
Data Visualization; UI/UX Research; Digital Customer Experience; Project and Program Management; Content Management; GenAI Asset Management
Experience
Minimum 12 years of experience is required
Mumbai
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