IMU-Brand and Marketing Strategist Senior Manager
Job Title - IMU Brand and Marketing Strategist Senior Manager
Management Level : 06 – Senior Manager
Location: NCR / Mumbai / Bangalore
Must have skills: Strategic growth marketing and full-funnel marketing strategy, content & campaign strategy, data-driven marketing, CXO management, digital & social media strategy, Team building & capability creation
Good to have skills: Social commerce, performance marketing, hands-on experience with MarTech stacks, AI-enabled marketing, GenAI-driven marketing transformation, Sales/ business development exposure
Job Summary:
We are seeking a Senior Manager – Brand and Marketing Strategist to lead and shape growth marketing strategy, across high-impact industry verticals. This role is ideal for someone passionate about storytelling, digital innovation, and data-informed branding. You’ll play a critical role in current and upcoming engagements, helping our clients achieve brand resonance, customer engagement, and performance-led outcomes through smart marketing.
Roles & Responsibilities:
- Lead end-to-end brand and content strategy for enterprise-level clients across sectors
- Drive the strategic vision for marketing campaigns—from insight generation to execution oversight.
- Develop data-backed personas, content frameworks, and go-to-market strategies tailored to each client's objectives.
- Collaborate with creative, digital, performance, and media teams to ensure cohesive campaign integration.
- Work closely with client stakeholders to understand business objectives and translate them into impactful marketing programs.
- Leverage marketing tech platforms and tools to drive scale, personalization, & measurable outcomes
- Contribute to pitch development and business growth through consultative engagement.
- Stay ahead of market trends, competitive insights, & new technologies including social commerce, Gen AI, etc.
- Drive strategic partnerships, vendor relationships, and ecosystem collaborations
- Build, lead, and grow high-performing teams and long-term capabilities
Professional & Technical Skills:
- Skilled in developing brand positioning, messaging architecture, & integrated campaign strategies.
- Strong understanding of content marketing ecosystems (owned, earned, and paid media).
- Skilled in customer journey mapping, content lifecycle planning, and editorial governance.
- Strong analytical mindset & proficiency in using analytics tools and analyzing performance data to refine marketing tactics
- Strong storytelling, presentation, and communication skills
- Experience working with senior, high-impact marketing teams and seasoned client stakeholders
- Experience working in or with digital-first and agile environments
- Exposure to AI-driven marketing, GenAI-based content, or intelligent campaign optimization
- Believes in the power of brands
Additional Information: NA
About Our Company | Accenture
Experience: Minimum 12+ year(s) of experience is required with proven experience owning Marketing led business growth numbers. Direct exposure to CXOs, promoters, investors, or board-level stakeholders.
Educational Qualification: Master’s degree in business administration (MBA) or post graduate degree in management (PGDM) from premier institutes preferred
New Delhi
Equal Employment Opportunity Statement
All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.
Please read Accenture’s Recruiting and Hiring Statement for more information on how we process your data during the Recruiting and Hiring process.
We work with one shared purpose: to deliver on the promise of technology and human ingenuity. Every day, more than 775,000 of us help our stakeholders continuously reinvent. Together, we drive positive change and deliver value to our clients, partners, shareholders, communities, and each other.
We believe that delivering value requires innovation, and innovation thrives in an inclusive and diverse environment. We actively foster a workplace free from bias, where everyone feels a sense of belonging and is respected and empowered to do their best work.
At Accenture, we see well-being holistically, supporting our people’s physical, mental, and financial health. We also provide opportunities to keep skills relevant through certifications, learning, and diverse work experiences. We’re proud to be consistently recognized as one of the World’s Best Workplaces™.
Join Accenture to work at the heart of change. Visit us at www.accenture.com.
We have been alerted to the existence of fraudulent messages asking job seekers to set up payment to cover various costs associated with establishing employment at Accenture. No one is ever required to pay for employment at Accenture. If you are contacted by someone asking for payment, please do not respond, and contact us at india.fc.check@accenture.com immediately.