GN - SONG - MT - Industry-Software and Platforms- Senior Manager
Job Description
Job Title - GN - SONG - MT - Industry-Software and Platforms- Senior Manager
Management Level : 6 Senior Manager
Location: Gurgaon, Mumbai, Bangalore, Chennai, Hyderabad, Pune
Must have skills: Data driven marketing, Omni-channel marketing, Generative AI, Marketing Technology, Growth marketing
Good to have skills: Marketing
Job Summary:
We are seeking a strategic thinker with deep knowledge of the Software & Platforms (S&P) sector to join our Strategy & Consulting team. In this client-facing role, you will work with leading global software providers, platform businesses, and digital disruptors to solve their most complex strategic marketing challenges. You’ll help shape growth strategies, navigate platform innovation, and support marketing transformation in one of the world’s most dynamic industries.
Roles & Responsibilities:
- Lead large-scale marketing transformation engagements from opportunity identification through execution, focusing on operating model redesign, capability building, and performance improvement.
- Partner with clients to define modern marketing strategies aligned to product-led growth, digital maturity, and customer-centricity.
- Develop and implement scalable MarTech ecosystems, ensuring seamless integration of platforms (CDP, CRM, CMS, analytics, etc.) to enable omnichannel experiences.
- Shape and manage marketing operating models including pods, CoEs, global/local models, and agile workflows tailored to the software industry.
- Lead value case development and business impact assessments, establishing KPIs and OKRs that tie marketing initiatives to growth and ROI
- Develop and shape client strategies related to go-to-market, monetization, ecosystem expansion, and business model transformation
- Build trusted relationships with senior stakeholders (VP and CxO), serving as a strategic advisor throughout the engagement lifecycle
- Oversee cross-functional consulting teams, ensuring delivery excellence, stakeholder alignment, and team development
- Design and validate business cases and financial models to support platform growth initiatives, pricing optimization, or new market entry
- Provide expert guidance on operating model redesign, organizational strategy, and capability building for platform scaling
- Lead platform strategy development including partner ecosystems, API monetization, and third-party integrations
- Drive product and innovation strategy discussions, advising clients on portfolio design, roadmap prioritization, and platform positioning
- Manage strategic due diligence, M&A evaluations, and post-merger integration planning for software or platform acquisitions
- Shape and review high-impact client deliverables, ensuring clarity, insight, and executive relevance
- Collaborate with internal and external stakeholders to co-create future-state visions and transformation roadmaps
- Identify and pursue new business opportunities within existing and new client account
- Lead proposal development, solution design, and client pitch presentations to secure new engagements
- Contribute to practice-building activities including offering development, thought leadership, and mentoring junior talent
- Monitor emerging technologies (e.g., AI, cloud-native, edge computing) and assess their impact on software and platform strategies
Key Skills:
- Strong understanding of one or more high tech domains: enterprise software, consumer electronics, telecom, cloud, AI, or semiconductors.
- Excellent problem-solving skills, business acumen, and a structured thinking approach.
- Outstanding written and verbal communication skills, with a knack for executive storytelling and slide creation (PowerPoint, Miro, etc.).
- Strong understanding of key marketing value levers, metrics.
- An understanding of the various avenues available to drive innovative user experiences.
- A fundamental understanding of the functioning of a marketing technologies and how they enable marketing strategies
- Strong project management skills to be able to motivate a team and make them in line with the strategic goals of a project.
- Strong analytical skills to bring clarity to complex issues and gather data-driven insights.
- Ability to effectively team with others in a large, global organization.
- Excellent communication, interpersonal skills, and presentation skills with an aptitude for compelling storytelling
- An ability to communicate actionable insights, trends and measure performance.
In addition, to excel at the role, you will also need to have.
- An ability to work with the leadership to support business development and thought leadership.
- Be adept at working in a fast-paced dynamic environment both on offshore and onshore locations.
- Strong communication and presentation skills to share the perfect pitch with key stakeholders.
- Strong client handling skills to develop, manage and deepen relationships with key stakeholders.
- Team building skills to collaborate, work and motivate teams with diverse skills and experience to achieve goals.
- Possess strong leadership skills along with strong communication, problem solving, organizational and delegation skills to nurture and inspire team members.
Additional Information:
- An opportunity to work on transformative projects with key G2000 clients
- Potential to Co-create with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies.
- Ability to embed responsible business into everything—from how you service your clients to how you operate as a responsible professional.
- Personalized training modules to develop your strategy & consulting acumen to grow your skills, industry knowledge and capabilities
- Opportunity to thrive in a culture that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization.
Experience:
- Overall experience of 10+ years in leading the development of transformative marketing strategies or leading marketing teams to execute integrated marketing plans
- Experience with cloud-native business models, API platforms, or monetization strategy.
- Familiarity with agile and product-led growth environments.
- Experience managing team members on consulting engagements
- Demonstrated track record in business development and revenue growth.
- Experience in working with C-suite level within existing organization / client organizations.
Educational Qualification: MBA from a tier 1 institute is preferred with bachelor’s degree in marketing, journalism, communications, or a related field
Gurgaon
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