GN - SONG - MT - Industry-CG&S- Senior Manager
Job Description
Job Title - GN - SONG - MT - Industry-CG&S- Senior Manager
Management Level : 6-Senior Manager
Location: Gurgaon, Mumbai, Bangalore
Must have skills: Data driven marketing, Omni-channel marketing activation for Clients
Good to have skills: Marketing
Job Summary:
The CG&S Senior Manager position is within the Marketing Transformation vertical of Accenture GN Song. The individual would work at the heart of the top global CG&S Industry Client and would collaborate on innovative projects while bringing in deep industry knowledge and Marketing skills
Roles & Responsibilities:
• Work with leading firms to provide marketing services, to define the marketing vision, initiatives, roadmap, and business case to achieve the strategic objectives.
- Design marketing strategies, audience/segmentation strategies, personalization and optimization strategies, channel strategies for the client
- Design acquisition, engagement and retention campaigns
- Monitor and analyze market trends, assess competitor's product and services strategy, to design strategies for the client.
- Shape the operating model and design processes with an understanding of challenges of our clients.
- Drive innovation and bring thought leadership to our clients especially in areas such as GenAI.
- Provide solutions for complex client problems across marketing areas, providing subject matter expertise on respective industry.
- Build relationships with key client decision-makers and act as a trusted advisor on all aspects of marketing strategy.
- Manage projects to plan, execute, and deliver content initiatives successfully. This includes managing timelines, budgets, resources, and coordinating cross-functional teams.
- Lead business development efforts, develop proposal responses, build marketing assets and accelerators for various industry.
- Work in a team of seasoned professionals & use relevant tools to develop business cases, strategic assessments, published written materials.
Professional & Technical Skills:
Key Skills:
- Deep skills in Marketing and digital marketing.
- Strong knowledge of designing marketing strategies and campaign management is a must.
- An ability to devise customer personas, customer journeys for specific personas, designing customer experiences.
- Strong understanding of key marketing value levers, metrics.
- An understanding of the various avenues available to drive innovative user experiences.
- A fundamental understanding of the functioning of a marketing technologies and how they enable marketing strategies
- Strong project management skills to be able to motivate a team and make them in line with the strategic goals of a project.
- Strong analytical skills to bring clarity to complex issues and gather data-driven insights.
- Ability to effectively team with others in a large, global organization.
- Excellent communication, interpersonal skills, and presentation skills with an aptitude for compelling storytelling
- An ability to communicate actionable insights, trends and measure performance.
In addition, to excel at the role, you will also need to have.
- In addition, to excel at the role, you will also need to have.
- An ability to work with the leadership to support business development and thought leadership.
- Be adept at working in a fast-paced dynamic environment both on offshore and onshore locations.
- Strong communication and presentation skills to share the perfect pitch with key stakeholders.
- Strong client handling skills to develop, manage and deepen relationships with key stakeholders.
- Team building skills to collaborate, work and motivate teams with diverse skills and experience to achieve goals.
- Possess strong leadership skills along with strong communication, problem solving, organizational and delegation skills to nurture and inspire team members.
- Strong client handling skills to develop, manage and deepen relationships with key stakeholders.
- Team building skills to collaborate, work and motivate teams with diverse skills and experience to achieve goals.
- Possess strong leadership skills along with strong communication, problem solving, organizational and delegation skills to nurture and inspire team members.
Additional Information:
- An opportunity to work on transformative projects with key G2000 clients
- Potential to Co-create with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies.
- Ability to embed responsible business into everything—from how you service your clients to how you operate as a responsible professional.
- Personalized training modules to develop your strategy & consulting acumen to grow your skills, industry knowledge and capabilities
- Opportunity to thrive in a culture that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization.
Experience:
- Overall 10+ years of experience in leading the development of marketing strategies or leading marketing teams to execute integrated marketing plans.
- Proven experience in leading the development of marketing strategies or leading marketing teams to execute integrated marketing plans.
- In-depth knowledge of digital marketing, market research, and campaign deployment and optimization
- Experience in working with senior management levels within existing organization / client organizations.
Educational Qualification: MBA from a tier 1 institute is preferred with bachelor’s degree in marketing, journalism, communications, or a related field
Gurgaon
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