S&C Global Network - AI - Marketing (MMM) – Senior Analyst

Job Description for MMM Role:

Management Level:  Ind&Func AI Decision Science Consultant

Location: Gurgaon, Bangalore

Must-Have Skills:

Market Mix Modeling (MMM) Techniques, Optimization Algorithms for budget allocation and promotional channel optimization, Statistical and Probabilistic Methods: SVM, Decision Trees, Programming Languages & Tools: Python, NumPy, Pandas, Sklearn, AI/ML Models Development and Data Pipeline Management, Data Management within Snowflake (data layers, migration), Cloud Platforms experience (Azure, AWS, GCP)

Good-to-Have Skills:

Experience with Nonlinear Optimization Techniques, Experience in Data Migration (cloud to Snowflake), Proficiency in SQL and cloud-based technologies, Understanding of Econometrics/Statistical Modeling (Regression, Time Series, Multivariate Analysis).

Job Summary

We are seeking a skilled Ind & Func AI Decision Science Consultant to join the Accenture Strategy & Consulting team in the Global Network – Data & AI practice. This role is focused on Market Mix Modeling (MMM), where you will be responsible for developing AI/ML models, optimizing promotional channels, managing data pipelines, and working on scaling marketing mix models across cloud platforms. You will work with leading financial clients, leveraging cutting-edge technology to drive business impact and innovation.

Roles & Responsibilities

Engagement Execution

• Lead MMM engagements that involve optimizing promotional strategies, budget allocation, and marketing analytics solutions.
• Apply advanced statistical techniques and machine learning models to improve marketing effectiveness.
• Collaborate with clients to develop tailored market mix models, delivering data-driven insights to optimize their marketing budgets and strategies.
• Develop Proof of Concepts (PoC) for clients, including scoping, staffing, and execution phases.

Practice Enablement

• Mentor and guide analysts, consultants, and managers to build their expertise in Market Mix Modeling and analytics.
• Contribute to the growth of the Analytics practice through knowledge sharing, staffing initiatives, and development of new methodologies.
• Promote thought leadership in Marketing Analytics by publishing research and presenting at industry events.

Opportunity Development

• Identify business development opportunities in marketing analytics and develop compelling business cases for potential clients.
• Work closely with deal teams to provide subject matter expertise in MMM, ensuring the development of high-quality client proposals and responses to RFPs.

Client Relationship Development

• Build and maintain strong, trusted relationships with internal and external clients.
• Serve as a consultant to clients, offering strategic insights to optimize marketing spend and performance.

Professional & Technical Skills

• 3+ years of experience in Market Mix Modeling (MMM) and associated optimization techniques.
• Strong knowledge of nonlinear optimization, AI/ML models, and advanced statistical techniques for marketing.
• Proficiency in programming languages such as Python, NumPy, Pandas, Sklearn, Seaborne, Pycaret, and Matplotlib.
• Experience with cloud platforms such as AWS, Azure, or GCP and data migration to Snowflake.
• Familiarity with econometrics/statistical modeling techniques (Regression, Hypothesis Testing, Time Series, Multivariate Analysis).
• Hands-on experience in managing data pipelines and deploying scalable machine learning architectures.

Additional Information:

• Master’s degree in Statistics, Econometrics, Economics, or related fields from reputed universities.
• Ph.D. or M.Tech is a plus.
• Excellent communication and interpersonal skills to effectively collaborate with global teams and clients.
• Willingness to travel up to 40% of the time.

• Work on impactful projects to help clients optimize their marketing strategies through advanced data-driven insights.

About Our Company | Accenture (do not remove the hyperlink)