GN - SONG - MT - Salesforce Marketing Cloud - Manager
Job Title - GN - SONG - MT - Salesforce Marketing Cloud - Manager
Management Level: 07/ Manager
Location: Bangalore
Must have skills: Salesforce Marketing Cloud
Good to have skills: Pardot
Experience: Minimum 9+ year(s) of experience is required
Educational Qualification: MBA/PGDM from a tier 1 or 2
Job Summary:
You will work closely with our clients as consulting professionals who design, build, and implement initiatives that can help enhance business performance.
Roles & Responsibilities: As part of the team, you will drive the following:
- Design new campaign strategies and marketing plans across all channels.
- Conduct client’s Campaign/Marketing capability assessment and provide recommendations on optimizing the Campaign/Marketing stack and develop use cases to improve utilization of the campaign ecosystem.
- Experience developing next best action strategies
- Developing business case for campaign strategies, technology solutions.
- Experience with value architecting.
- Derive insights for campaign, work on Campaign attribution and optimization strategy
- Define campaign Key Performance Indicators and track them throughout the campaign lifecycle
- Identifying marketing process improvement opportunities and re-define the processes.
- Lead and managed at least 1 large salesforce marketing program execution from strategy definition to delivery in Salesforce Marketing capabilities like SFMC/ Pardot/ Personalization/ Data cloud/ Salesforce Loyalty
- Good experience in conducting requirement gathering and design workshops, preparing solution and functional blueprint, leading, and coordinating solution design and deployment across multi-dimensional team.
- Strong project management skills: ability to mobilize and organize across multiple stakeholders (client and internal) and projects.
Professional & Technical Skills:
- Knowledge/Experience of SFMC/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty
- Good consulting and techno-functional experience is preferred.
- Excellent oral and written communication skills
- Stakeholder Management: Experience in working with middle to senior management levels within existing organization /client organizations.
- Strong analytical skills and the ability to drive results-oriented decisions. Data-driven mindset within proven utilization of information to drive decisions, calibrate and results.
- Highly organized, proven ability to develop efficient processes that elevate team performance and drive results.
- Proven success in navigating global matrixed environments and /or experience in client facing roles.
- Ability to lead and manage small/ mid-sized teams.
- Ability to work effectively in a remote, virtual, global environment.
- Ability to work in a fast paced and unstructured environment.
- Exposure to the process of developing capability.
Additional Information:
- Overall experience of 9+ years in designing / managing marketing campaigns with at least 4-5 years of hands-on functional consulting experience preferably in Salesforce Marketing Cloud/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty implementation with deep functional, industry and client facing experience
- MBA from a tier 1 or 2 college.
- Preferably be certified in SFMC/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty
- Experience with CRM, marketing software, channel integration, real time decisioning is desirable.
- Strong understanding of how digital channels work together to create a cohesive, personalized marketing program for the customer, not just knowledge of one channel.
- Experience managing digital campaigns for large, complex clients with proficiency in measurement and operations.
- Ability to use insights for campaign and strategy optimization.
- Ability to drive the engagement with minimal supervisor involvement and should be able to work independently from onshore/offshore.
- Ability to establish and build on working relationships effectively.
- Experience in managing small/ mid-sized teams.
- Experience in working with middle to senior management levels within existing organization /client organizations.
- Strong experience in shaping and driving engagements and ability to lead project teams.
Experience: 12-14Years
Educational Qualification: Any Degree
Gurgaon
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