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Digital Strategy Specialist

multiple locations +view all Job No. r00196387 Full-time
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Please be informed that at any given point in time, you can only have one "Active" application.

Please be informed that at any given point in time, you can only have one "Active" application.

Job Description

ML9 Digital Strategist role

   Job Summary

  

   The Accenture Marketing & Communications Campaign Management team is looking for a creative, highly motivated, data-driven marketer with a proven ability to design, deliver and optimize high-quality digital marketing campaigns. The Digital Strategist will be aligned to a specific area of Accenture’s business (i.e., industry, business group, country) and will develop an in-depth understanding of audience and audience behavior to ensure digital programs and tactics are designed effectively.

  

  

   Key Responsibilities

  

   •         Collaborate closely with the aligned Campaign Manager, M+C stakeholders and other channel teams (social media, events, mobile app, media relations, etc) to develop impactful digital marketing programs that support campaign and business objectives. Contribute to recommendations with research-backed insights, which could include:

   o         SEO recommendations

   o         Digital user journeys design

   o         Personalization recommendations

   o         Testing (A/B testing)

   o         Advising and optimizing interactive experience assets

   o         User experience

   •         Ensure alignment of digital channel strategies and tactics supporting campaign activation to overall channel strategies, working closely with Content and Channel Strategy teams.

   •         Oversee activation of content across multiple digital channels aligned to campaign activation strategy and plans, which could include website, mobile app, email, etc.

   •         Assess performance of digital tactics supporting a given campaign, using relevant data to cull meaningful insights that help identify opportunities for ongoing optimization.

   •         Manage and optimize overall web presence for a specific area of the business and/or section of the Accenture.com site, proactively assessing health and performance in collaboration with Data & Analytics team.

   •         Collaborate with email content delivery team to build and optimize email channel strategy and performance.

   •         Identify areas for continued optimization on Accenture.com aligned to campaign performance objectives and benchmarks and contribute to testing and experimentation, creating an optimal visitor experience.

   •         Manage development and delivery of email and Accenture.com publishing projects implemented by the Digital Execution team.

  

             

   Basic Qualifications

   •         Bachelor's degree

   •         Minimum of 3 years digital marketing experience or cross-channel data-driven marketing execution with a primary focus on web, mobile and email marketing.

  

   Skills & Qualifications

   •         Fluent English

   •         Excellent written and verbal communication skills.

   •         Ability to work individually on a project or in a team environment

   •         A self-starter with a can-do, team-first work ethic.

   •         Meticulous attention to detail, with the ability to troubleshoot and problem solve

   •         Strong analytical skills to interpret data and key performance indicators (KPIs), identify trends, insights, and areas for improvement.

   •         Ability and desire to work in a fast-paced environment, consistently meeting deadlines and motivating others to do the same.

   •         Willingness to participate in meetings outside of regular business hours when/as needed to accommodate other time zones.

   •         Sensitivity to the cultural variances across different countries.

   •         Ability to prioritize and switch gears quickly between multiple projects. You successfully plan and coordinate workflow across teams.

   •         Demonstrated teamwork and collaboration in a professional setting; either military or civilian.

Qualifications

             

   Basic Qualifications

   •         Bachelor's degree

   •         Minimum of 3 years digital marketing experience or cross-channel data-driven marketing execution with a primary focus on web, mobile and email marketing.

Locations

Bengaluru, Gurgaon

Please be informed that at any given point in time, you can only have one "Active" application.

Please be informed that at any given point in time, you can only have one "Active" application.

What people are saying about us

"Best Company to work with"

Current Employee - Software Test Engineer in Bangalore

 

Pros: best work place, flexible timing, work from home

Cons: Work life balance depends upon the project. Full Review

 

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