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GN - SONG - MT - Marketing Automation - Consultant

Mumbai Job No. r00195751 Full-time
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Please be informed that at any given point in time, you can only have one "Active" application.

Please be informed that at any given point in time, you can only have one "Active" application.

Job Description

The Strategy & Consulting Global Network Song Practice | Digital Marketing Platform Consultant 

Join our team of Strategy & Consulting Global Network Song who solve customer facing challenges at clients spanning sales, service, and marketing to accelerate business change.  

Practice: Strategy & Consulting Global Network Song I Areas of Work: Digital Marketing Platform, Adobe Audience Manager, Adobe Experience Platform, Digital Audience Management | Level: Consultant | Location: Mumbai, Bangalore, Gurgaon, Hyderabad, Pune | Years of Exp:  6+ years 

Explore an Exciting Career at Accenture

Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest?

Then, this is the right place for you! Welcome to a host of exciting global opportunities within Accenture Strategy & Consulting’s Customer, Sales & Service practice.

The Practice – A Brief Sketch

The  Strategy & Consulting Global Network Song practice is aligned to the Global Network Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Living Marketing, Connected Commerce and Next-Generation Customer Care. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting front end business metrics in a positive manner.

You will work closely with our clients as consulting professionals who design, build, and implement initiatives that can help enhance business performance. As part of the team, you will drive the following

  • Designing new campaign strategies and marketing plans across all channels and devices
  • Conducting technology vendor assessment and Adobe Experience cloud/Adobe marketing cloud capability assessment, defining target marketing operating model and process blueprint, developing marketing use cases and develop business case.
  • Gathering business requirements, designing process & solution for implementation of Adobe campaign/Marketo

Bring your best skills forward to excel at the role:

  • Collaborating with various client and Accenture business and technology stakeholders in implementing Adobe campaign/Marketo solution and assisting in change management and adoption of the new tool/process
  • Collecting and sharing best practices on solution positioning and delivery for clients
  •  Lead marketing process and technology assessment, KPI and definition, solution and vendor assessment for different marketing technologies including Adobe.
  • Aside from client delivery, the selected candidate will also drive business development efforts and thought leadership in the campaign management and digital advertising space.


  • Configure, test, and deploy marketing processes in client’s Workfront or other marketing workflow management system.
  • Follow a proven methodology, approach, and best practices to successfully enable client to achieve their unique business objectives using Workfront.
  • Collaborate with business and technical stakeholders to understand how a client’s Workfront instance has been configured and provide post go live consulting to newly implemented customers.

Read about us.


Your experience counts!

  • Developing customer experience journey for a product, life event and defining next best action strategy
  • Developing Account based marketing programs (ABM)
  • Designing interventions to drive customer acquisition / customer engagement.
  • Managing full spectrum of Marketing program execution from strategy definition to technical delivery in Adobe Campaign/Marketo
  • Extensive experience and hands-on role in conducting requirement gathering and design workshops, preparing solution and functional blueprint, leading, and coordinating solution design and deployment across multi-dimensional team.
  • 4+ years of hands-on/functional consultant experience in Adobe campaign/Marketo implementation with deep functional, industry and client facing experience.
  • Monitoring trends, analyzing data, to optimize marketing campaigns.
  • Identifying marketing process improvement opportunities
  • Developing business case for campaign strategies, technology solutions
  • Developing / supporting development of martech/adtech platform technology

What’s in it for you?

  • An opportunity to work on transformative projects with key G2000 clients.
  • Potential to Co-create with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies.
  • Ability to embed responsible business into everything—from how you service your clients to how you operate as a responsible professional.
  • Personalized training modules to develop your strategy & consulting acumen to grow your skills, industry knowledge and capabilities
  • Opportunity to thrive in a culture that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization.

About Accenture:

Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions — underpinned by the world’s largest delivery network — Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 624,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at

About Accenture Strategy & Consulting:

Accenture Strategy shapes our clients’ future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers, and communities. This is our unique differentiator. To bring this global perspective to our clients, Accenture Strategy's services include those provided by our Global Network – a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Global Network teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world. For more information visit

Accenture Global Network  | Accenture in One Word

At the heart of every great change is a great human. If you have ideas, ingenuity and a passion for making a difference, come and be a part of our team.

Please be informed that at any given point in time, you can only have one "Active" application.

Please be informed that at any given point in time, you can only have one "Active" application.

What people are saying about us

"Best Company to work with"

Current Employee - Software Test Engineer in Bangalore


Pros: best work place, flexible timing, work from home

Cons: Work life balance depends upon the project. Full Review



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