Business Architect
Project Role Description : Identify opportunities to deliver tangible business value by assessing the current state, capturing high-level requirements, and defining business solutions. Translate business needs into technology-enabled solutions and operating models. Support transformation by developing business cases and guiding implementation of key initiatives.
Must have skills : Business Requirements Analysis
Good to have skills : NA
Minimum 7.5 year(s) of experience is required
Educational Qualification : 15 years full time education
Must-Have Skills Business Requirements Analysis • Requirements Gathering o Stakeholder interviews, workshops, surveys, and observations • Requirements Documentation o Functional and non-functional requirements o Use cases, user stories, acceptance criteria • Requirement Prioritization & Validation o MoSCoW, Kano Model, etc. o Gap analysis and validation with stakeholders Adobe Analytics / Adobe Data • Strong understanding of Adobe Analytics interface (Workspace, Reports, Segments) • Interpreting and analyzing digital data from Adobe (visits, conversions, bounce rate, etc.) • Building and managing custom segments, metrics, and calculated metrics • Knowledge of eVars, props, and events • Understanding of Adobe Launch / Adobe Experience Platform (AEP) basics • Ability to translate tracking requirements into Adobe Analytics design • Collaborating with developers for data layer implementation and tag validation Stakeholder Communication • Requirement elicitation through meetings and interviews • Translating business needs into technical terms (and vice versa) • Building BRDs, FRDs, or User Stories clearly and concisely Data Analysis and Reporting • Ability to interpret web/digital analytics data • Proficiency in tools like Excel, Google Sheets, Power BI, or Tableau for reporting • Ability to define and track KPIs and success metrics Agile / Scrum Knowledge • Writing and managing user stories, epics, and backlogs • Working with tools like JIRA, Confluence, Azure DevOps • Participation in daily standups, sprint planning, and retrospectives ________________________________________ Good-to-Have Skills Adobe Experience Cloud Ecosystem • Deeper understanding of Adobe Experience Platform (AEP), Adobe Target, Adobe Audience Manager • Working knowledge of Customer Journey Analytics (CJA) • Exposure to Adobe Launch (tag manager) Data Layer / Tagging Knowledge • Understanding of data layer specifications (window.digitalData, dataLayer) • Collaborating with dev teams to define data layer objects for tracking • Familiarity with debugging tools: Adobe Experience Platform Debugger, browser dev tools UX & CRO Knowledge • Understanding how user behavior affects analytics data • Working with UX/UI teams for optimization strategies based on data SQL / Data Querying • Basic querying ability to validate raw data (esp. for multi-source data environments) • Familiarity with Adobe's raw data feeds or data warehouse integration Wireframing & Visualization • Tools like Figma, Balsamiq, Lucidchart, Draw.io to visualize flows and requirements Marketing & Campaign Analytics • Understanding campaign tagging, tracking marketing performance (UTM parameters, etc.) • Attribution modeling basics
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