Project Role : Application Lead
Project Role Description : Lead the effort to design, build and configure applications, acting as the primary point of contact.
Must have skills : Adobe Analytics
Good to have skills : NA
Minimum 7.5 year(s) of experience is required
Educational Qualification : External RRD

Project Role : Application Lead Project Role Description : Lead the effort to design, build and configure applications, acting as the primary point of contact. Must have Skills : • Has in Depth knowledge of Adobe Analytics implementation through Launch or any other TMS tool • Act as a Subject Matter expert for Adobe Analytics suite • Experience in troubleshooting and debugging of analytics implementation. • Extensive reporting & analytic experience (report builder, workspace, web-based interface etc) • Experience in any visualization tools like Tableau/ Power BI/ Looker etc • Hands on experience on Java Script and HTML • Working knowledge of SQL and other scripting knowledge (Python/R) is a plus • Preferred to have any Adobe analytics paid certification Good to Have Skills : No Technology Specialization Job Requirements : Key Responsibilities : • Candidate should have minimum 9-15 years experience using Adobe Analytics Suite • Create tracking framework or process to ensure all important digital KPI are properly tracked • Stakeholder management skills, including strong communication and presentation experience • Deployment of tags across client sites using any TMS tool like Launch/Tealium/Ensighten/GTM • Deploying Event Rules for tracking user activity on the websites • Creating and configuring Report Suites. Creating and managing segments, calculated metrics and rules • Engage with client stakeholders/ team and articulate project plans, show-and-tell, recommend next steps/project plans and methodologies • Deploying the Page Load Rule for 3rd party marketing tags like Facebook pixels, Google Marketing Tags, etc. • Work in conjunction with global and local teams to resolve issues with tags that may not be firing or incorrectly deployed • Critical thinking & high level of curiosity to keep up with the disruptive changes within the web analytics field • Ability to translate client’s business needs into technical measurement requirements • Ability to apply data collection methods to consult clients on sustainable tracking solutions. • Knowledge of data collection functionality for Adobe Analytics platform • Ability to present findings of complex analyses with simple stories and charts • Lead the development and implementation of the most appropriate and latest analytical methodologies and tools • Own tagging stories for project spanning across multiple domains- Proactively communicate and collaborate Technical Experience : • Candidate should have 12+ years’ experience in the field of Digital analytics, tag management and Adobe analytics tools. Professional Attributes : • Candidate should have 12+ years’ experience in the field of Digital analytics, tag management and Adobe analytics tools. Educational Qualification: • B. Tech in any mainstream or MCA. • MBA in marketing is a plus point (not compulsory).