Project Role : Application Lead
Project Role Description : Lead the effort to design, build and configure applications, acting as the primary point of contact.
Must have skills : Campaign Analytics & Reporting
Good to have skills : NA
Minimum 5 year(s) of experience is required
Educational Qualification : External RRD

Project Role : Application Lead Project Role Description : Lead the effort to design, build and configure applications, acting as the primary point of contact. Must have Skills : Campaign Analytics & Reporting • Has in Depth knowledge of Adobe Analytics implementation through Launch or any other TMS tool • Act as a Subject Matter expert for Adobe Analytics suite • Experience in troubleshooting and debugging of analytics implementation. • Extensive reporting & analytic experience (report builder, workspace, web-based interface etc) • Experience in any visualization tools like Tableau/ Power BI/ Looker etc • Hands on experience on Java Script and HTML • Working knowledge of SQL and other scripting knowledge (Python/R) is a plus • Preferred to have any Adobe analytics paid certification Good to Have Skills : No Technology Specialization Job Requirements : Key Responsibilities : • Candidate should have minimum 7-9 years experience using Adobe Analytics Suite • Create tracking framework or process to ensure all important digital KPI are properly tracked • Deployment of tags across client sites using any TMS tool like Launch/Tealium/Ensighten/GTM • Enhance requirements for digital data layers (event based like ACDL) within company Tag Management solution (Adobe Data Collection, Ensighten, Tealium,) • Deploying Event Rules for tracking user activity on the websites • Creating and configuring Report Suites. Creating and managing segments, calculated metrics and rules • Testing and validation of the deployed rules using chrome debugger • Deploying the Page Load Rule for 3rd party marketing tags like Facebook pixels, Google Marketing Tags, etc. • Work in conjunction with global and local teams to resolve issues with tags that may not be firing or incorrectly deployed • Critical thinking & high level of curiosity to keep up with the disruptive changes within the web analytics field • Ability to translate client’s business needs into technical measurement requirements • Good Expertise in AEP Web SDK • Ability to apply data collection methods to consult clients on sustainable tracking solutions. • Knowledge of data collection functionality for Adobe Analytics platform • Ability to present findings of complex analyses with simple stories and charts • Stakeholder management skills, including strong communication and presentation experience Technical Experience : • Candidate should have 9+ years’ experience in the field of Digital analytics, tag management and Adobe analytics tools. • 1 Candidate should have good communication skills 2 Good Team Handling abilities 3 Own entire process for analytics project and act as main SME Professional Attributes : • Candidate should have 9+ years’ experience in the field of Digital analytics, tag management and Adobe analytics tools. • 1 Candidate should have good communication skills 2 Good Team Handling abilities 3 Own entire process for analytics project and act as main SME Educational Qualification: • B. Tech in any mainstream or MCA. • MBA in marketing is a plus point (not compulsory).