Marketing and Customer Analytics - Data Science
Any Graduation/Bachelor’s in Economics
Years of Experience:
10 - 14 Years
Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at
What would you do?
You will be aligned with our Insights&
Intelligence vertical and help us generate insights by leveraging the latest Artificial Intelligence (AI) and Analytics techniques to deliver value to our clients. You will also help us apply your expertise in building world-class solutions, conquering business problems, addressing technical challenges using AI Platforms and technologies. You will be required to utilize the existing frameworks, standards, patterns to create architectural foundation and services necessary for AI applications that scale from multi-user to enterprise-class and demonstrate yourself as an expert by actively blogging, publishing research papers, and creating awareness in this emerging area.You will be working as a part of Marketing&
Customer Analytics team which provides a set of processes that measure, manage and analyze marketing activities in order to provide actionable insights and recommendations to marketing organizations in terms of optimizing ROI&
performance efficiency in operations.Customer analytics is a process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing, site selection, and customer relationship management. You should have exposure to digital marketing, A/B testing, MVT, Google Analytics/Site Catalyst.In this role, you will be working on the interdisciplinary field about scientific methods, processes and systems to extract knowledge or insights from data in various forms, either structured or unstructured.
What are we looking for?
Problem-solving skills,Ability to establish strong client relationship,Agility for quick learning,Strong analytical skills,Written and verbal communicationMachine Learning,Natural Language Processing (NLP),Python Programming Language,R Language and Environment
Roles and Responsibilities
In this role, you need to analyze and solve moderately complex problems. You will typically be creating new solutions, leveraging and, where needed, adapting existing methods and procedures. The role requires a clear understanding of the strategic direction set by senior management as it relates to team goals. You will need to hold monthly meaningful conversations with team members to discuss performance, coaching and feedback, training needs, and career discussions. You will need to monitor&
drive team performance, including throughput and quality as per defined metrics. Your primary upward interaction is with a direct supervisor or team leads. You will generally interact with peers and/or management levels with clients or internal stakeholders. You will be provided with minimal guidance when determining methods and procedures on new assignments. Decisions that you make often impact the team in which they reside and occasionally impact other teams. You would be managing medium-small sized teams and/or work efforts at a client or within Accenture.