Marketing Platform Auto Senior Analyst
Designation: Marketing Platform Auto Senior Analyst
Qualifications:Any Graduation
Years of Experience:5 to 8 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? HTML Email Template Development: •Design and develop HTML email templates (from PSDs) optimized for various email clients, ensuring compatibility and responsiveness across desktop and mobile devices. •Implement dynamic content and personalized elements using personalization languages (example AMPscript or SSJS) to create dynamic and personalized email experiences. Email Build Testing: •Conduct thorough testing to verify email rendering across different email clients and devices to ensure consistent display and functionality. Email Design Best Practices: •Stay up to date with email design best practices, industry trends, and email marketing standards to create visually compelling and effective email campaigns. Troubleshooting and Issue Resolution: •Identify and resolve any HTML/CSS-related issues that may arise during email campaign development or execution. Campaign Planning and Requirements Gathering: •Collaborate with Project Manager and/or marketing stakeholders to understand campaign objectives and requirements by carefully reviewing briefs and seeking clarification before the build along with highlighting risks (if any). •Collaborate with creative teams to ensure the seamless integration of visual elements into HTML templates. Adobe Campaign uses customer data to create, coordinate, and deliver dynamic campaigns through email, mobile, offline channels etc.
What are we looking for? Proficiency in HTML5 and CSS3: Strong knowledge and hands-on experience in coding responsive HTML email templates that render consistently across various email clients and devices. •Email Design Best Practices: Understanding of email design principles, user experience (UX) considerations, and email deliverability best practices. •Testing and Troubleshooting: Experience in testing emails across different devices and email clients to identify and resolve rendering issues. •Attention to Detail: A keen eye for detail to ensure accuracy and consistency in coding and email rendering. Marketing Automation platform knowledge: Familiarity with the Braze, Adobe builder knowledge including the use of Content Builder, Data Extensions, and AMPscript for personalization etc. •JavaScript and AMPscript: Knowledge of JavaScript and AMPscript enables advanced dynamic content personalization and interactivity within emails. •Email Automation: Familiarity with email automation tools and processes, including journey-based emails and triggered campaigns. •Graphic Design: Basic graphic design skills to assist in creating visual elements for email templates. •SQL: Understanding of SQL queries to work with data •A/B Testing: Experience in setting up and analyzing A/B tests to optimize email campaign performance. •Accessibility: Awareness of email accessibility best practices to ensure emails are inclusive and compliant with accessibility standards.
Roles and Responsibilities: •In this role you are required to do analysis and solving of increasingly complex problems • Your day to day interactions are with peers within Accenture • You are likely to have some interaction with clients and/or Accenture management • You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments • Decisions that are made by you impact your own work and may impact the work of others • In this role you would be an individual contributor and/or oversee a small work effort and/or team • Please note that this role may require you to work in rotational shifts
Mumbai
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