Digital Content Management Analyst
Designation: Digital Content Management Analyst
Qualifications:Any Graduation
Years of Experience:3 to 5 years
About Accenture
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What would you do? Supports the execution and optimization of content across owned media channels, including websites, blogs, email marketing, and social media. This role assists in driving audience engagement, brand visibility, and content performance while ensuring consistency across digital assets.
What are we looking for? Technical Skills: • Basic understanding of content marketing and digital media strategies. • Familiarity with web analytics tools, CMS platforms, and marketing automation systems. • Strong writing and editorial skills with attention to detail. Competencies: • Ability to work cross-functionally and support multiple stakeholders. • Strong organizational and project coordination skills. • Analytical mindset with an interest in data-driven decision-making. Experience & Education: Experience: • 4-6 years of experience in content marketing, digital media, or related fields. • Experience supporting content creation and managing digital channels like websites, blogs, and social media. Education: • Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
Roles and Responsibilities: •Owned Media Support & Content Execution: • Assist in implementing owned media strategies that align with business and marketing objectives. • Help manage brand-owned digital channels to maintain a cohesive and engaging customer experience. • Support optimization efforts for owned media assets to improve organic traffic and audience engagement. Content Creation & Distribution Assistance: • Assist in content creation, curation, and management across owned media platforms. • Work closely with creative, marketing, and product teams to develop compelling digital content. • Ensure content aligns with brand guidelines and marketing goals. Performance Monitoring & Optimization: • Track key performance metrics for owned media channels, such as website traffic and engagement rates. • Use analytics tools to gather insights and assist in refining content strategies. • Support continuous assessment of digital platforms to align with customer behaviors and industry trends. Cross-functional Collaboration & Coordination: • Collaborate with paid and earned media teams to contribute to integrated marketing strategies. • Work with product, sales, and customer service teams to develop content that supports business objectives. • Assist in coordinating with external agencies and technology partners to enhance content delivery. • Provide reports and insights on owned media performance to internal stakeholders.
Mumbai
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