Campaign Management Analyst
Designation: Campaign Management Analyst
Qualifications:Any Graduation
Years of Experience:3 to 5 years
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What would you do? Lead the end-to-end development of Fuel card Partner campaigns (Qantas Business Rewards, Amex, Xero, Healthy Heads) to drive awareness and conversion for both bp and our partners. Contributing to both annual and quarterly planning, key initiative identification and task completion to support wider Marketing OKRs. Lead and drive GBS campaign management initiatives such as – “low effort” solutions (e-invoicing, Direct Debit), support campaign activity execution (i.e. Gift Card acquisition/operational promo benefit).
What are we looking for? • Have a deep understanding of best and next practice in Marketing and Lead Generation whilst developing a deep understanding of the BP products and key differentiators to competitors. Ensure branding alignment – adherence to Global/Local brand and connectivity. Lead the end-to-end development of Fuel card Partner campaigns (Qantas Business Rewards, Amex, Xero, Healthy Heads) to drive awareness and conversion for both bp and our partners. •Maintain and grow the bp Plus and bp Fuelcard portfolios through leading the development and execution of acquisition campaigns with a bespoke comms approach to maximise customer take up and completion. Support the Sales and Marketing Team Leaders with delivery of high-quality core performance activity and escalating any key risks identified within communications. Deliver safe and reliable performance, ensuring compliance with policies (Pricing, Credit, Contracts and Safety). Apply business rigour that ensures monitoring of all accounts and prospects through the lenses of safety financial and reputational risks. Have a deep understanding of best and next practice in Marketing and Lead Generation whilst developing a deep understanding of the BP products and key differentiators to competitors.
Roles and Responsibilities: Contributing to both annual and quarterly planning, key initiative identification and task completion to support wider Marketing OKRs. Lead the end-to-end development of Fuel card Partner campaigns (Qantas Business Rewards, Amex, Xero, Healthy Heads) to drive awareness and conversion for both bp and our partners. Lead and drive GBS campaign management initiatives such as – “low effort” solutions (e-invoicing, Direct Debit), support campaign activity execution (i.e. Gift Card acquisition/operational promo benefit). Maintain and grow the bp Plus and bp Fuelcard portfolios through leading the development and execution of acquisition campaigns with a bespoke comms approach to maximise customer take up and completion. Support the Sales and Marketing Team Leaders with delivery of high-quality core performance activity and escalating any key risks identified within communications. Deliver safe and reliable performance, ensuring compliance with policies (Pricing, Credit, Contracts and Safety). Apply business rigour that ensures monitoring of all accounts and prospects through the lenses of safety financial and reputational risks. •
Mumbai
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