Digital Mktg Advisory Senior Manager
Designation: Digital Mktg Advisory Senior Manager
Qualifications:Any Graduation
Years of Experience:16 to 25 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. Role requires Digital Marketing Ads & Promotion creation/design Overseeing the planning, execution, and delivery of projects that primarily rely on digital tools and technologies. It encompasses managing tasks, resources, timelines, and communication channels to ensure successful project outcomes in the digital realm.
What are we looking for? • Bachelor’s degree • Minimum 12-14 years of experience working at a media agency • Knowledge of DSP platforms: DV360, DataXu, MediaMath, The Trade desk, Facebook, Twitter, YouTube, Blogs, Virtual Worlds, Mobile Platforms etc. • Advanced computer skills: Microsoft tools and Excel a must • Be proactive: Show interest in constantly learning and growing • Be organized: Able to work with dept head to prioritize projects across campaigns while also clearly communicating progress and project completion • Experience mentoring and guiding assistants/associates • Sociable and outgoing – lots of communication with outside vendors required • Strong written and verbal skills, ability to communicate in person and through phone and emails • Detail-oriented with strong attention to follow through • Ability to be flexible and a team player • Willing to work in night shift • Enjoys fast paced work environment • Work collaboratively with multiple groups both internally and externally (client and creative agency) • Participation in status meetings – and communicate updates outward • Clarify with strategy teams on campaign deliverable requirements • Work collaboratively with analytics + adops teams on tagging requirements to QA performance • Own billing and reconciliation process (inclusive of ad serving estimation) to maintain campaign parameters • Communicate outwardly on partner recommendations + rationales to share feedback on partners • Clear communication on if deadlines will not be met to manage expectations
Roles and Responsibilities: • Using your analytical mindset, you will be responsible for the platform strategy, execution, performance and reporting of the media campaign across programmatic platforms like DV360, DataXu, MediaMath, The Trade desk, Facebook, Twitter, YouTube, Blogs, Virtual Worlds, Mobile Platforms etc. • Be the programmatic expert for the client on campaign performance and optimization providing insights into the best strategies and tactics to achieve business objectives. • Leverage first party and third-party data for targeting and insights. • Coordinate assets and tags with vendors and ensuring campaigns are delivering against KPI’s and proactively managing campaign execution. • Recommend forward thinking strategies and innovations. • Proactively working with client services on campaign set-up and optimization strategy. • Manage relationship with platform support teams to continually bring innovation to product and communicate updates • Learn and master processes and systems related to the trafficking and workflow management of programmatic, social and search campaigns • Learn and become proficient in reporting systems that support programmatic campaigns social and search campaigns
Mumbai
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