Marketing Engagement Senior Analyst
Designation: Marketing Engagement Senior Analyst
Qualifications:Any Graduation
Years of Experience:5 to 8 years
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What would you do? As a key strategic pillar of bp growth, our mobility and convenience businesses are the shop window to our brand for consumers and businesses alike. We are a brand with heritage for consumers and as the world transitions to low carbon fuel we believe bp/aral will continue to play a core role for consumers missions when they are on the go, be that for fuel, food and drinks for now, or food and drinks for later our business is changing and growing to future proof our brand. A customer focused role with a good understanding of the retail business and the external customer/consumer, this role brings our customer story to life on our retail sites, creating and execution point of sale assets across fuel, loyalty, and convenience. A fast-paced role with multiple interfaces and an eye for detail required, this role brings together the customer offer throughout the year to curate and execute the customer journey that optimises message delivery and delivers the right impact and resulting action from customers. This role works closely with other marketing team members, outside of marketing with convenience buying teams and retail operations. Also working closely with partner agencies (creative and print) to land point of sale right first time for our stores
What are we looking for? 2+ years in retail and ideally marketing operational role a brand and comms lead role • Experience in working with 3rd party partners suppliers and agencies • Ability to manage workload and delivery timelines with excellent attention for detail • Enjoy working at pace and meet tight deadline- whilst retaining accuracy and high standards • Ability to deliver within a process but also seek ways to improve and define new processes. • Strong influencing and team engagement skills • Project Planning and Implementation • Must have fluent English (verbal & writing) as English is primary language globally in bp •• Experience with food brand and ideally within QSR category • Convenience or food retail (supermarket) experience desirable
Roles and Responsibilities: • Execution and implementation of all on site point of sale across forecourt and shop and all offers, services and products. Utilising templates provided by comms and campaigns to ensure effectiveness and consistency across all formats • Work closely with convenience, operations and opex team to deliver impactful and efficient POS executions, fit for the relevant customer journey. Right first time without sacrificing quality • Agency relationship management within activation plan. • Supports the development of the promotion pipeline for all offers, products and services across ESA, managing the full delivery of decided campaigns and the performance tracking measurement • Accountable for on time delivery of following content: • Own Internal engagement plans (Ops/Partners) for each promotional and point of sale change to ensure right first time execution for customers • Full promotional evaluation review of key promotions • Managing and maintaining POS and essential equipment warehouse stocks and store ordering systems • Accountable for in market digital POS ordering systems, seeking all opportunities to align and standardise ways of working • Invoice management in line with bp monthly finance processes
Mumbai
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