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ACN - Digital - Analytics – Customer Analytics- CMT- 9

Job Location: Bengaluru

Job Number: 41401


- Job description

Accenture Digital comprised of Accenture Applied Intelligence Accenture Interactive and Accenture Industry X.O offers a comprehensive portfolio of business and technology services across digital marketing mobility and analytics. From developing digital strategies to implementing digital technologies and running digital processes on their behalf Accenture Digital helps clients leverage connected and mobile devices; extract insights from data using analytics; and enrich end-customer experiences and interactions delivering tangible results from the virtual world and driving growth. To learn more about Accenture Digital follow us @AccentureDigi and visit or digital.

Accenture Applied Intelligence part of Accenture Digital helps clients to use analytics and artificial intelligence to drive actionable insights at scale. Accenture Applied Intelligence applies sophisticated algorithms data engineering and visualization to extract business insights and help clients turn those insights into actions that drive tangible outcomes – to improve their performance and disrupt their markets. With deep industry and technical experience Accenture Applied Intelligence provides services and solutions that include but are not limited to: analytics-as-a-service through the Accenture Insights Platform continuous intelligent security machine learning and IoT Analytics. For more information follow us @ISpeakAnalytics and visit https: or or or us-en or applied-intelligence-index.

Key Responsibilities:

Digital analytics analyst is responsible to help the clients with analytics solution. He or she should be strong in analytics fundamentals and should have good hands on experience working with the following:

• Ability to work with large data sets and present conclusions to key stakeholders; Data management using SQL
• Develop a clear understanding of client’s business issue to inform the best approach to the problem.
• Track down and read all previous information on the problem or issue in question. Explore obvious and known avenues thoroughly. Ask a series of probing questions to get to the root of a problem.
• Adopt a clear and systematic approach to complex issues .i.e. A leads to B leads to C.. Analyze relationships between several parts of a problem or situation. Anticipate obstacles and identify a critical path for a project
• Deliver products and services that empower clients to implement effective solutions. Makes specific changes and improvements to processes or own work to achieve more. Work with other team members and make deliberate efforts to keep others up to date.
• Support monitor and manage all aspects of daily activities with
o Audience Segmentation
o Attrition or Cross-Sell or Upsell Propensity Models
o Root-cause analysis
• Establish a consistent and collaborative presence with clients and act as the primary point of contact for assigned clients; escalate track and solve client issues.
• MSc or MPhil. in Statistics or Economics or Mathematics or Engineering Degree from Top Colleges in India or Abroad.

Must Have Skills:
• 4-7 years of experience in analytics teams solving problems for top global companies.
• Hands on experience in build and deployment of Statistical Models or Machine Learning using following techniques – Statistical Algorithms .preferred in sequence.
o Segmentation .Cluster Analysis.
o Exploratory Analytics .T-tests.
o Multivariate Regression .Logistic OLS GLM etc..
o Decision Trees
• Experience with SQL preferred
o Traditional DB’s – Oracle TD Sybase MS SQL Win SQL
• Excellent written and oral communication skills with ability to clearly communicate ideas and results to non-technical business people.

Good To Have Skills:
• Experience with SQL preferred
• Ability of Visual story-telling with BI and Visualization Tools .Tableau or Spotfire Cognos Business Objects. is preferred.
• Experience using digital and statistical modeling software .one or more. – R Revo R .Preferred. SAS Basic and Enterprise Miner .Preferred. SQL .Preferred. SPSS
• Any of the Big Data querying language .Hive PIG Hadoop etc..
• MSc or MPhil. in Statistics or Economics or Mathematics or Engineering. Degree from Top Colleges in India or Abroad.

Accenture is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, gender identity, or any other basis as protected by applicable law.

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