Job Skill: Customer Analysis and Segmentation
Designation: Career Level - 08-Consultant
Job Location: Mumbai
Qualifications: Master of Business Administration
Years of Experience: 8-9 years
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You will be aligned with our Insights & Intelligence vertical and help us generate insights by leveraging different analytics tools and techniques to deliver value to our clients. You will also help us apply your expertise in building world class solutions, conquering the business problems, addressing technical challenges using AI Platforms and technologies. You will be required to utilize the existing frameworks, standards, patterns to create architectural foundation and services necessary for AI applications that scale from multi-user to enterprise class and demonstrate self as an expert by actively blogging, publishing research papers and creating awareness in this emerging area.
You will be working as a part of Marketing & Customer Analytics team which provides a set of processes that measure, manage and analyze marketing activities in order to provide actionable insights and recommendations to marketing organizations in terms of optimizing ROI & performance efficiency in operations.Customer analytics is a process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing, site selection, and customer relationship management
You will be working on Customer Analysis and Segmentation and utilize multivariant clustering analysis to segment workers and customers. You will develop specific treatment plans per segment to support business needs and deliver superior user experience for each segment.
Good to have skills: Data Analytics and Interpretation,Analytic skills
Roles and Responsibilities
In this role you are required to do analysis and solving of moderately complex problems. Typically creates new solutions, leveraging and, where needed, adapting existing methods and procedures. The person requires understanding of the strategic direction set by senior management as it relates to team goals. Primary upward interaction is with direct supervisor or team leads. Generally interacts with peers and/or management levels at a client and/or within Accenture. The person should require minimal guidance when determining methods and procedures on new assignments. Decisions often impact the team in which they reside and occasionally impact other teams. Individual would manage medium-small sized teams and/or work efforts (if in an individual contributor role) at a client or within Accenture. Please note that this role may require you to work in rotational shifts.
Equal Employment Opportunity Statement
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