Campaign Management Assoc Manager

Skill required: Marketing Operations - Salesforce Marketing Cloud
Designation: Campaign Management Assoc Manager
Qualifications:Any Graduation
Years of Experience:10 to 14 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? We are looking for a Senior CRM Lead & Strategic Advisor with 5–8 years of experience in CRM management, digital marketing, or customer engagement — ideally within a large enterprise or agency environment. The ideal candidate will have a proven track record of leading and mentoring CRM teams, managing hub or agency operations including SLA management and quality assurance, and delivering high-quality multi-channel campaigns across email, SMS, push notifications, and loyalty programmes. You will bring demonstrated advisory or consulting experience, supporting clients or markets with CRM strategy and capability building. Strong expertise in CRM platforms, particularly Salesforce Marketing Cloud (SFMC), is essential, along with proficiency in data segmentation, targeting, and personalisation. A bachelor s degree in Business, Marketing, or a related field is required; Sal
What are we looking for? We are looking for a Senior CRM Lead & Strategic Advisor with 5–8 years of experience in CRM management, digital marketing, or customer engagement — ideally within a large enterprise or agency environment. The ideal candidate will have a proven track record of leading and mentoring CRM teams, managing hub or agency operations including SLA management and quality assurance, and delivering high-quality multi-channel campaigns across email, SMS, push notifications, and loyalty programmes. You will bring demonstrated advisory or consulting experience, supporting clients or markets with CRM strategy and capability building. Strong expertise in CRM platforms, particularly Salesforce Marketing Cloud (SFMC), is essential, along with proficiency in data segmentation, targeting, and personalisation. A bachelor s degree in Business, Marketing, or a related field is required; Salesforce certifications or data analytics qualifications are highly desirable. Experience working in a matrix organisation with cross-functional stakeholder management would be highly advantageous. Familiarity with email testing tools such as Litmus or Email on Acid, and proficiency in data analytics tools including Excel or Power BI, will set you apart. Exposure to the energy or B2B sector, while not essential, is a welcome advantage. Certifications in Salesforce (e.g., Salesforce Certified Administrator or Consultant) or additional project management and leadership qualifications would further strengthen your profile. A strong understanding of marketing automation platforms to streamline customer interactions, combined with the ability to translate data insights into clear, measurable CRM strategies, will be key differentiators. Experience building tailored CRM roadmaps and driving continuous improvement initiatives across markets or business units is also highly valued.
Roles and Responsibilities: This is a dual-mandate role combining operational leadership of the CRM Hub with strategic advisory responsibilities across client markets. Hub Operations & Team Leadership: Lead, mentor, and manage multiple CRM teams, ensuring alignment with organisational goals. Set clear performance expectations, conduct regular one-to-ones and team reviews, and proactively address performance issues to drive professional development. Campaign Oversight & Execution: Oversee end-to-end planning, execution, and optimisation of CRM campaigns across email, SMS, push notifications, and loyalty programmes. Ensure delivery in line with defined SLAs — covering timelines, quality standards, and performance metrics — leveraging SFMC to guide developers from a functional perspective. SLA & Quality Assurance: Monitor and enforce SLA compliance across campaign execution and CRM operations. Conduct regular audits, implement quality assurance practices, and resolve deviations promptly to maintain high standards. Data Management & Compliance:Oversee data hygiene practices, implement best practices for segmentation, targeting, and personalisation, and ensure the integrity of CRM operational data. Strategic CRM Advisory: Support the development of CRM strategies to enhance customer engagement, drive retention, and meet market-level business objectives. Collaborate across marketing, sales, and digital teams to align CRM efforts with broader customer experience strategies. Client & Market Engagement: Act as a trusted strategic CRM partner, providing advisory oversight on CRM programmes, campaign effectiveness, and technology usage. Guide markets on CRM maturity assessment and build tailored improvement roadmaps. Performance Monitoring: Assess campaign effectiveness through KPIs such as retention rates, engagement levels, and ROI. Analyse performance data to identify trends and improvement opportunities. Continuous Improvement: Stay current with CRM industry trends and advancements. Share best practices and innovation ideas across markets to elevate collective CRM capability.