Paid Media Programmatic Analyst
About Us:
Accenture is a leading solutions and services company that helps the world’s leading enterprises reinvent by building their digital core and unleashing the power of AI to create value at speed across the enterprise, bringing together the talent of our approximately 784,000 people, our proprietary assets and platforms, and deep ecosystem relationships. Our strategy is to be the reinvention partner of choice for our clients and to be the most client-focused, AI-enabled, great place to work in the world. Through our Reinvention Services we bring together our capabilities across strategy, consulting, technology, operations, Song and Industry X with our deep industry expertise to create and deliver solutions and services for our clients. Our purpose is to deliver on the promise of technology and human ingenuity, and we measure our success by the 360° value we create for all our stakeholders. Visit us at accenture.com.
Role Summary:
The Programmatic Specialist is essential in ensuring the smooth execution of client campaigns. They are responsible for the accurate and timely trafficking of campaign assets, including tags and creatives. This role requires a keen attention to detail and the ability to work closely with the Programmatic Strategist and other team members. Key responsibilities include managing trafficking processes, ensuring proper implementation of campaign elements, and supporting the team in achieving client objectives.
Key Responsibilities:
-
Responsible for hands-on set-up, management, and optimization of programmatic media campaigns within buying platforms to deliver on business objectives.
-
QA and validate creative assets (3rd party tags, creative specs, etc.) to validate specs against platform requirements.
-
Build, traffic, QA and launch campaigns within DSP platforms such as The Trade Desk, Google Ads, DV360, Amazon DSP and Stackadapt.
-
Proactively monitor campaign performance and implement optimizations to maximize their performance.
-
Advanced understanding of buying platforms in terms of structure and targeting capabilities.
-
Compile reports as needed, draw insights from data and make recommendations on how to increase efficiency of media buys.
Job Specific Experience, Education and Skills:
2 years of demonstrated experience in Programmatic Platforms and marketing automation tools.
Full understanding and management of the most important DSP platforms. This includes UI navigation, optimization levers and reporting capabilities. Examples: DV360, Trade Desk, Stackadapt, Campaign Manager, Amazon.
Bachelor’s Degree/Technical Degree in Marketing or equivalent experience in advertising.
Minimum required education: High School Diploma.
Good English communication level C1 and above.
Experience working in a data driven environment.
Experience using PowerPoint and other Office products; and good use of Microsoft Excel and Advanced functions such as pivot tables and VLOOKUPs to create and update complex reporting.
Certifications: Google Ads Display Certification (Required). Google Ads Video Certification (Required). Google Analytics Certification (Desirable). Display & Video 360 Certification (Desirable). Campaign manager 360 Certification (Desirable). The Trade Desk Trading Essentials (Plus). Amazon DSP Certification (Plus). Data Studio (Desirable).
Excellent administrative and documentation skills.
Excellent communication skills.
Experience with technical issues, such as campaign delivery, QA, and troubleshooting.
Excellent time management skills, ability to follow through and self-organize.
A team player who can prioritize and organize multiple tasks.
Excellent Communication skills and customer service.
#LI-LATAM
📌A unique workplace.
What we offer:
👩⚕️ Health and Life Insurance
💻 Internet reimbursement
🗓 Accenture days! 3 additional vacation days
🎂 Birthday leave
➕ On site doctor
💯And more benefits
San Jose
Equal Employment Opportunity Statement
All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.
Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.
Accenture is committed to providing veteran employment opportunities to our service men and women.
Please read Accenture’s Recruiting and Hiring Statement for more information on how we process your data during the Recruiting and Hiring process.
We work with one shared purpose: to deliver on the promise of technology and human ingenuity. Every day, more than 775,000 of us help our stakeholders continuously reinvent. Together, we drive positive change and deliver value to our clients, partners, shareholders, communities, and each other.
We believe that delivering value requires innovation, and innovation thrives in an inclusive and diverse environment. We actively foster a workplace free from bias, where everyone feels a sense of belonging and is respected and empowered to do their best work.
At Accenture, we see well-being holistically, supporting our people’s physical, mental, and financial health. We also provide opportunities to keep skills relevant through certifications, learning, and diverse work experiences. We’re proud to be consistently recognized as one of the World’s Best Workplaces™.
Join Accenture to work at the heart of change. Visit us at www.accenture.com.