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The Accenture Marketing & Communications Intelligent Services team is looking for a creative, highly-motivated, data-driven marketer with a proven ability to strategize, execute, and optimize high-quality digital marketing campaigns.

The Digital Marketing Strategist will be aligned to the Technology group and will develop an in-depth understanding of audience and audience behavior to ensure digital programs and tactics are designed effectively.

This position will play an integral role in delivering an optimized client experience working closely with the Campaign Management lead and directly with the Marketing & Communications lead for their area.

Responsibilities include:

• Research: Conduct internal and external research on digital impact and performance to inform planning (e.g., ContentSquare, heat maps, Keyword research/SEO optimization using Google Keyword Planner, Adobe Analytics, Bombora, etc.). Share those insights across digital teams and with campaign owners / campaign strategists, etc. 

• Digital planning – campaign portfolio : Develop and design digital experience for the portfolio of campaigns that further the messages we want to convey to target audiences. Includes: site architecture and building an optimized user experience, new/underutilized digital channels, email, new content formats to raise engagement.

• Campaign-specific planning and management: Develop and design solutions that aren’t limited by what our tools can do today, but focus on how we evolve our tools to get to the right outcome.

• Interlock with local markets: Drive interlock / briefing with digital leads in local markets and industries that have opted into a campaign and have plan/need for localizing an a.com page to ensure they understand the campaign intent and assets, coordinate the execution of campaigns globally and locally, and drive the reporting / global transparency into campaign activities, assets, and impact.

• Site Health: Continually manage inventory of pages and site links; Retire, refresh, replace .com pages.

• Reporting: Provide deep insights and optimizations vs. data reports. Look for trends across and outside the portfolio. (i.e. what has worked in other areas that we might test).