Digital Marketing Strategy Sr Analyst
The NA Digital Marketing Strategy Senior Analyst will focus on developing best in class advertising and social media campaigns that leverage innovation and creativity. Operate as part of a seamless, global collective of advertising and social media experts. While a North America-focused role, you’ll work closely with social experts globally—as well as teams such as Advertising, Digital and Data & Analytics—to partner on initiatives, share content and learnings, and facilitate other collaborative efforts that drive us all forward.
You will collaborate with marketing stakeholders while being the “expert in the room,” proposing effective ways to use social media to support our marketing team’s priorities. You approach social with a strategic, not just tactical mindset - but also know that a great strategy needs excellent execution to succeed. Partner with internal teams and agency resources to strategically develop messages and creative for our key audiences in the most appropriate channels, meeting the objectives of the brief. You will help with day-to-day social channel management, assist in content creation and recommendations, and help perform listening, metrics and engagement. You have a knack for content, from crafting copy to recognizing good design, and understand that social media means listening, engaging, analyzing and optimizing—not just publishing.
Responsibilities:
Develop and maintain best-in-class social presence for Accenture North America initiatives and priorities
Develop clear messages, build a unique and consistent social media presence, and ensure consistent execution across multiple social media channels
Understand social media data and metrics and can make data actionable and a critical component to inform our efforts
Oversee social channels and their content on a daily basis, including listening, engagement and publishing
Develop social content campaigns with marketing partners, from ideation to execution, with an emphasis on both core content and execution
Stay up to speed on best-in-class opportunities and stand-out creative ideas to inform our strategy and planning
Actively integrate with social colleagues and extended teammates to collaborate and share learnings, insights and ideas to deliver best-in-class social recommendations to help guide social and marketing opportunities
Help evolve and enhance Accenture North America employee advocacy on social
Basic Qualifications:
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Minimum of 3 years of marketing & communications experience
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Minimum of 2 years of experience in social media content management (such as content creation, social listening, metrics reporting, etc.)
Preferred Qualifications:
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Bachelor's degree
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Experience with Sprinklr
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Experience with creative design tools such as Adobe, etc.
Professional Skills Requirements:
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Passion for social media with the ability to execute and implement multi-faceted campaigns
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Strong understanding of both social strategy and execution for campaigns, events and real-time activations
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Stakeholder management and communication skills, with the ability to build relationships and influence outcomes
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Problem-solving skills with the ability to adapt quickly to changing priorities.
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Demonstrated agility and resilience in a fast-paced environment with multiple competing demands.
Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location,
role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation, based on full-time
employment, for roles that may be hired as set forth below.
The recruiting efforts for this position are intended to fill an existing vacancy.
The base pay range shown below is intended as a guideline to reflect the majority of offers for this role.
It does not represent a maximum limit — in some cases, actual compensation may exceed the range where appropriate.
Information on benefits is here.
Role Location Hourly Salary Range
British Columbia/Ontario/New Brunswick $27.16 to $51.20
Toronto, Ontario
Montreal, Quebec
Ottawa, Ontario
Vancouver, British Columbia
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