Performance Analyst
Accenture Song | Melbourne
The Opportunity
At Accenture Song, we bring together creativity, data and technology to reimagine how media delivers growth, effectiveness and innovation.
We’re looking for a Performance Analyst to join our Media team and help turn campaign data into meaningful insights.
You’ll work across performance reporting, measurement, attribution and analytics, supporting campaigns across paid search, paid social, programmatic and app channels. You’ll also gain exposure to AI-assisted analytics, automation and advanced measurement as you build your capability.
The work
As a Performance Analyst, you’ll:
- Build, maintain and improve performance reporting across paid search, paid social, programmatic and app channels.
- Develop client-facing reports and dashboards connected to live data sources.
- Analyse campaign performance to identify trends, opportunities and optimisation signals.
- Monitor campaign delivery, pacing and performance anomalies.
- Prepare weekly, monthly and quarterly performance reporting and insights.
- Support measurement and tracking quality across GA4, pixels, CAPI, app measurement SDKs, UTM parameters and tag management.
- Conduct data audits to identify tracking gaps, measurement discrepancies and attribution issues.
- Prepare and clean performance data for media mix modelling and other measurement activities.
- Support audience analysis, keyword research, creative performance evaluation and A/B testing.
- Conduct competitive analysis using tools such as SimilarWeb, SEMRush and AdClarity.
- Develop performance benchmarks and KPI frameworks using campaign and industry data.
- Use AI-assisted tools to support data processing, anomaly detection, trend identification and reporting automation.
- Contribute insights to team discussions, optimisation briefs and client reporting.
What you’ll bring
You’ll be naturally analytical, curious about what sits behind the numbers and interested in the intersection of media, data and technology.
You’ll ideally bring:
- 1-3 years’ experience in performance marketing analytics, digital analytics, media analytics or a related area.
- Strong analytical skills and the ability to translate data into clear, actionable insights.
- Advanced Excel or Google Sheets capability, including XLOOKUP, INDEX/MATCH, Power Query and pivot tables.
- Hands-on exposure to Google Ads and Meta Ads Manager.
- Working knowledge of GA4, including basic exploration and custom reporting.
- Understanding of digital performance metrics such as CPC, CPA, ROAS, CTR, conversion rate, impression share and quality score.
- Exposure to tracking implementation, tag management and UTM parameter management.
- Experience producing performance reports or dashboards.
- Exposure to competitive intelligence tools such as SimilarWeb, SEMRush or AdClarity, or a strong interest in learning them.
- Strong attention to detail and a commitment to data quality.
- Curiosity about AI, automation and how technology is changing performance analytics.
Why Accenture Song?
There is no such thing as Performance Media. There is only Media Performance.
At Accenture Song, we engineer performance through precision, measurement and continuous reinvention.
You’ll be part of a team bringing together media, data and strategy for some of Australia’s most ambitious brands, while developing your capability across performance analytics, measurement, automation and emerging AI-assisted ways of working.
If you’re analytical, curious and excited about building a career at the intersection of media, data and technology, we’d love to hear from you.
Sydney
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