San San Yap

If there’s one thing that creating customer journeys has taught me, it’s to always begin with the end in mind. Hence, I start every workday with clear goals and objectives for my day and my projects.

My morning routine begins with a good breakfast that primes me for a productive day ahead. Afterward, I dive headfirst with drive and enthusiasm into meetings, brainstorming sessions and problem-solving activities in research, design and technology. A typical workday finds me exchanging ideas and insights with a global team of colleagues who are experts in what they do. I am often amazed to collaborate with such talents, whose expertise in change management, strategy or technology give me inspiration in our work of transforming ideas into cutting-edge customer journey solutions.

I often work in clusters of teams, from the department to the project level. I also work with a team of designers and researchers who are highly motivated and open to challenges. Our diversity of cultural backgrounds and working styles make for interesting group dynamics that play an important role in our creative work.

I love the limitless opportunities to innovate and thrive in being trailblazers, creating new experiences by insights gathering, conceptualisation to final delivery. I believe in better design and technology to improve how people live, work and do business.

Outside of work, I also enjoy doing activities that nourishes both my mind and body such as reading, doing yoga and badminton with my friends.