Jo Lynn Hoong

Digital Business Integration Manager


"As a digital consultant, I help businesses create and increase brand value to their customers using the right technology, strategy and processes."

How I put change in motion

Working as a digital business integration manager, I get to wear different hats every day. Sometimes, I provide technical solutioning to implement the marketing technology stack for a client. There are also instances where I run and deliver digital marketing projects end to end from design to build and development.

The most exciting project I’ve worked on involved implementing a full-scale hyper personalization capability for a client. Using the power of machine learning, data and insights, our team helped deliver tailored customer experiences across multiple digital channels. While working on this project, I led a global team composed of people from Singapore, India, Dubai, South Africa, United Kingdom and Hungary. Having diverse backgrounds, we used our different skillsets to drive 360° value for our client. I’m extremely proud of our group’s accomplishments.

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A day in my life

My day typically starts with a standup call, catching up with my team on the status of our projects while having a cup of coffee. This meeting lets me know what I need to achieve for the day and allows me to check in on my team’s well-being. Since we’re all working from home, it’s important to have frequent connects. Having constant communication helps us form greater bonds and enables us to better collaborate. For the rest of the day, you’ll find me brainstorming with stakeholders or planning projects and exchanging ideas with my team.

One of the best things about the Accenture Interactive is the culture. Back in the office, we have an open space setup where everyone sits together and collaborates. Having an in-house office barista who brews the best coffee is also a big plus!

We have a social squad who organizes quarterly synergy meetings and monthly knowledge sharing sessions. Our get-togethers help us connect with our teammates across Southeast Asia (SEA) and know the latest happenings in Interactive. Our onboarding and welcoming committees also do a great job of making new joiners feel at ease from the onset.

I’m an active member of Accenture’s Recreational Club that organizes a wide range of activities for employees. Some of our past events include free movie screenings, wine tasting, beer brewery tours, cooking classes and more. Additionally, I’m part of the Accenture Dragons, representing our company in dragon boat racing competitions. I also lead a special interest group that participates in Spartan Races, a series of obstacle course races, in SEA. We’ve also organized a hiking trip to Mount Rinjani, rock climbing sessions and a fitness challenge.

“Having constant communication helps us form greater bonds and enables us to better collaborate.”

My advice

Nothing comes without hard work. Be willing to exert extra effort and learn from your peers. Also, remember to stay open for opportunities that come your way—you’ll be amazed at how much you can accomplish.

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