SEO Makerting Senior Analyst
Job Description
Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services and Accenture Song—all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 721,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.
As the SEO Manager you will develop clients on and off-page SEO strategies, ensuring that client management tasks are being followed, best practices are being implemented, and client goals are being met and exceeded. The SEO Manager will also work closely with our Storefront team, to ensure newly launched or migrated sites are done so with SEO best practices in mind, and with the Media team to understand and inform strategies across the client portfolio. This role reports directly to the Director, SEO.
Qualifications
Key Responsibilities:
Drive and execute projects such as site audits, migrations and other -specificc initiatives
Manage multiple clients accounts seamlessly with tight timelines
Leverage your understanding of how SEO impacts the overall client media mix and directly/indirectly influences the top-level business objectives of clients
Stay up-to-speed on SEO offerings and implications to clients (policies, insights, restrictions) and be a voice within the agency to our account teams
Conduct data analysis of SEO performance metrics to develop optimization approach to improve performance while providing insights and recommendations as appropriate
Develop and execute content strategy and keyword/traffic growth based off numerous data sets and client business goals
Implement link acquisition strategy through various outreach techniques
Integrate with development and design teams to provide quality UX and technical SEO efforts (coding, speed, etc.)
Optimize citation websites like Google My Business, Yelp and other third-party listings
Produce quantitative and qualitative reporting based off important organic KPIs
Identify new SEO growth opportunities through technical audits, data/traffic analysis and competitive research
The Qualifications:
3+ years of work experience in SEO
Experience working in an agency required
In-depth understanding of digital media fundamentals and language
Deep understanding and experience with Google Analytics, Search Console, Screaming Frog, SEM Rush, Ahrefs, Jet Octopus, Google My Business, Yext, Moz Local and other relevant tools
Working knowledge of Shopify, Wordpress, HTML, CSS, and JavaScript
Ability to conceptualize and execute a robust link-building strategy
Proven success in utilizing analytics to provide strategic recommendations and drive concrete action
Ability to articulate SEO ideas, strategies, and tactics to various audiences and cross-functional partners
Strong English Skills for Business (Written and Spoken)
