RESEARCH REPORT
Pulse of Change: March 2024
5-MINUTE READ
April 22, 2024
RESEARCH REPORT
5-MINUTE READ
April 22, 2024
The Accenture Pulse of Change is a quarterly C-suite survey probing into how business, talent and technology trends are shaping and driving change. The latest survey was fielded in March 2024.
While most C-suite leaders (85%) say they anticipate achieving growth in 2024, there appears to be a growing gap between those who are super optimistic vs. those that seem to be more speculative.
More than three-quarters (78%) plan to slightly increase their technology investments as a percentage of revenue in 2024.
After a period of experimentation, a majority of organizations believe that gen AI will bring value to their business—evidence that it is delivering on its promise of value creation.
50% of C-suite leaders believe their organization will fully scale gen AI enterprise-wide in 6 to 12 months.
While organizations appear to want to scale gen AI rapidly, they need guidance in scaling their responsible data and AI models.
It has become apparent that we need personalized learning solutions to help workers gain new skills in technology, data and AI.
C-suite leaders recognize two things: 1) that they themselves need to understand gen AI and 2) the need for widespread gen AI training across the organization.
Accenture Pulse of Change probes C-suite leaders on the issues and technology that are driving change, how leaders are responding and their perspectives on the future. For the latest edition, Accenture Research conducted a survey of 2,800 C-suite executives across 18 countries and a variety of industries and functions. The survey was fielded in March 2024. The global sample has a margin of error of +/- 1.9%.
• Chief Executive Officer
• Chief Financial Officer
• Chief HR Officer
• Chief Marketing Officer
• Chief Sales/Customer Officer
• Chief Experience Officer
• Chief Operating/Supply Chain & Operations Officer
• Chief Production Officer/R&D lead
• Chief Strategy Officer
• Chief Innovation Officer
• Chief Technology Officer
• Chief Information Officer
• Chief Data/Analytics Officer
• Australia
• Brazil
• Canada
• China
• France
• Germany
• India
• Ireland
• Italy
• Japan
• Netherlands
• Singapore
• South Africa
• Spain
• Sweden
• Switzerland
• United Kingdom
• United States
• Aerospace and Defense
• Airline, Travel, Transport
• Automotive
• Banking (Retail)
• Capital Markets (including Investment Banking)
• Chemicals
• Communications, Media, and Entertainment
• Consumer Goods
• Energy
• Health
• High Technology
• Industrial Goods and Equipment
• Insurance
• Life Sciences
• Natural Resources
• Public Service
• Retail
• Software and Platforms
• Utilities