PUMA India makes quick commerce a competitive sport

Optimizing inventory location

The team used demand and order-pattern data to reveal volume concentration by city and channel and implications for inventory placement and fulfillment routes. Placing inventory closer to customers reduced friction and made speed achievable.

Building operational confidence

Accenture translated network strategy into site-level designs, building digital twins, defining operating scenarios and validating layouts and material flows. This exposed bottlenecks early, reducing risk and increasing confidence in network performance.

Designing an integrated system

The team redesigned the network as an integrated system, using analytics and simulations to create a scalable blueprint across channels. The resulting operating model aligned inventory, layouts and flow logic to deliver high performance.

Delivering sustainable performance

Sustainability, essential to scaling speed without driving up cost or emissions, was factored into the operating model. Solar-enabled facilities, reusable assets, and EV charging helped lower energy use while supporting faster, more local fulfillment.

Building endurance into the model

Together, with clearer network visibility and energy costs proactively managed even as volumes grow, the team achieved a more predictable throughput, making speed a repeatable capability rather than something chased in peak moments.