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Reinventing the future of golf

Modernizing how golf is governed, delivered and experienced globally

Why we’re partnering with The R&A

The R&A is the governing body of golf worldwide, responsible for the rules of the game, the conduct of major championships and the development of the sport across 142 countries and territories.

As the Official Business and Technology Consulting Partner of The R&A, Accenture is accelerating the use of technology in golf both on and off the course — enhancing insights, operations and experiences.

Accenture named Official Partner of The R&A

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The work

Our partnership spans both the business of governing golf and the experience of playing and watching it.

Building stronger foundations for the future

Technology, data and AI can help The R&A gain deep insights to build capabilities needed for golf’s continued evolution. Accenture and The R&A will explore opportunities to modernize and create stronger foundations for the game’s future.

Unlocking insights through data and AI

Data and AI can build a fuller understanding of the game and golfers' evolving needs. The partnership will explore how richer insights help The R&A innovate, identify growth opportunities and create more personalized, engaging experiences.

Connecting and supporting the global golf community

As a global golf leader, The R&A can explore how technology and data unlock greater value—supporting golfers, federations and organizations worldwide. Accenture and The R&A will collaborate, share insights and connect the global golf community.

Championship activation and storytelling

As Official Patron of The Open, AIG Women's Open and ISPS HANDA Senior Open, Accenture brings global broadcast presence and storytelling to golf's greatest championships—showcasing how technology, data and AI can shape the future of the game.

Accenture will help modernize how we govern and deliver the game, sharing our ambition to inspire people through world-class championships and showcase golf as a sport for everyone to enjoy.

Mark Darbon / Chief Executive of The R&A

Our lead

Matt Prebble

Market Unit Lead – UK and Ireland

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