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Turn fragmented advertising sales into connected revenue growth

Media Sales, the evolution of Accenture Multimedia Advertising Platform, is an AI-driven platform that unifies and optimizes advertising sales across every medium and sales channel.

From fragmented sales to cross-media growth

Advertising is becoming more connected and focused on audiences. Advertisers now expect campaigns that work across linear, digital and retail media channels, creating new revenue opportunities for media companies that can move quickly. But linear and digital planning still sit in separate systems, processes are often manual, and discounts and make-goods are managed outside the platform. The path forward is an intelligent, connected advertising business where audience data, inventory and campaign workflows are enhanced by agentic capabilities to improve decisions, strengthen monetization, and drive growth.

Accenture can help

Accenture Media Sales

Accenture Media Sales helps media companies get more value from advertising. Evolved from Accenture Multimedia Advertising Platform, it simplifies operations, reduces manual work, and improves cross-channel revenue. Agentic capabilities enable teams to buy and sell media, innovate ad products, and optimize campaigns through natural-language interactions.

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Accenture is named a Leader in the IDC MarketScape for Worldwide AI-Driven Business Cycle in the Media Industry 2026 Vendor Assessment

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How it works

Integrated layers connect multimedia sales automation, intelligent optimization and ad-tech integration across the advertising sales lifecycle.

One campaign, every channel

Plan, sell, and deliver coordinated campaigns across television, digital, radio and out-of-home, with additional supported media determined by the selected configuration.

Audience-led monetization

Target qualified audiences using permitted first-, second- and third-party data, then connect audience insights with inventory, pricing and campaign decisions across supported media.

Intelligent sales automation

Connect proposals, orders, activation, delivery and reconciliation across key advertising and enterprise systems. Use AI to optimize inventory, pricing, yield and campaigns while reducing manual work.

Modular and phased adoption

Start with selected capabilities, such as proposal builder or self-service portals, then extend across channels, add intelligent-engine capabilities and connect with Media Nexus as business priorities and adoption needs evolve.

Connected capabilities across ad sales

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Omnichannel advertising sales automation

Manage direct, self-service and programmatic sales alongside proposals, multimedia orders and campaign workflows, while integrating with existing CRM capabilities to support multiple advertiser types across one connected advertising sales environment.

Total audience targeting capabilities

Use first-, second- and third-party data to support cross-media audience targeting, proposal development and more audience-led advertising decisions across connected and non-connected devices and supported channels.

Inventory forecasting and yield optimization

Apply the intelligent engine to manage inventory, recommend products and optimize pricing and yield, helping teams strengthen media planning and inventory decisions across the multimedia advertising sales and delivery lifecycle.

Campaign activation and optimization

Create, activate and monitor campaigns across connected delivery systems, using interactive dashboards and AI based campaign optimizations to support in-flight decisions, improve coordination and manage execution across media types and advertising sales channels.

Pre-integrated advertising technology ecosystem

Connect with television and radio systems, ad servers, direct marketing, Out-of-home CMSs, CDPs and other data sources through a pre-integrated foundation designed to support multimedia campaign delivery and data activation.

Measured outcomes across Media Sales deployments

15-20%

average ad revenue increase

35%

lower operations cost through automation and AI

Up to 95%

fewer manual errors in production

25%

CPM increase on premium inventory thanks to AI recommendations

Built for media growth

Media Sales supports established and emerging advertising models across broadcasters, telcos, publishers, retailers and multimedia sales organizations.

Broadcasters

Unify linear and digital advertising sales, inventory and campaigns across channels.

Telco-media operators

Activate permitted audience data to build targeted advertising and self-service revenue models.

Retail-media operators

Connect retail audiences, in-store and out-of-home advertising inventories and campaign operations across one ad sales platform.

Publishers

Use audience insights and multimedia inventory to support data-driven advertising sales.

Consortia and marketplaces

Aggregate audiences and inventory across operators through shared, automated advertising sales capabilities.

Your next move

Our leaders

Marco Varsi

Product Lead

LinkedIn

Mariya Dimitrova

Product Sales Lead

LinkedIn

Carlo Iacoboni

Global Digital Advertising Lead

LinkedIn

Luca Ninivaggi

Media Sales Product Lead

LinkedIn

Frequently asked questions

Accenture Media Sales is an AI-driven multimedia advertising sales and delivery platform that connects omnichannel sales, audience targeting, inventory management, campaign execution and optimization across supported media.

Current product materials identify television, digital, radio, and out-of-home. Other materials also reference FAST, CTV, print, retail media, direct marketing, social and search, subject to configuration.

The intelligent engine supports audience qualification, inventory forecasting, product recommendations, pricing and yield optimization, campaign optimization, and generative AI across the advertising sales lifecycle.

Yes. Media Sales supports direct sales, self-service portals for agencies and smaller advertisers, and programmatic APIs, allowing organizations to serve multiple customer types and routes to market.

Media Sales can integrate with a client’s existing B2B CRM, including a pre-integrated Salesforce option.

Yes. The cloud-native modular architecture supports phased adoption. Organizations can begin with selected capabilities, such as proposal builder or self-service portals, then extend across channels and add further intelligence.