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Accenture Life Trends 2023: Control and Power

INTRO

TREND 1: I WILL SURVIVE

TREND 2: I’M A BELIEVER

A significant majority of participants have tried new hobbies or joined new communities in the past six to nine months.

— Source: Accenture Research online focus group

TREND 3: AS IT WAS

TREND 4: OK, CREATIVITY

TREND 5: SIGNED, SEALED,
DELIVERED

Eighty-six percent of people feel growing concerns about their data privacy.

— Source: software marketplace G2

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