UN GLOBAL GOALS
The World’s To-Do List: 17 Global Goals
Call for change
The world is in trouble. Fortunately, the United Nations adopted 17 world-fixing commitments in 2015—and 193 world leaders agreed to help. Also known as the Sustainable Development Goals, these Global Goals aim to end extreme poverty, inequality and climate change by 2030.
Six years in, progress had stalled. So Karmarama, part of Accenture Song, partnered with Project Everyone, a UN-appointed nonprofit promoting the Global Goals, co-founded by Richard Curtis. We were tasked with raising awareness and understanding of the Global Goals in 2021 through an eye-catching campaign.
The 17 goals are very different, ranging from “protect the oceans” to “end conflict and corruption.” The team needed an idea that could bring everyone together—citizens, brands and businesses, and world leaders—to create progress towards the goals. To do this, we reframed the Global Goals as The World’s To-Do List.