Accenture has partnered with SmartMedia Labs to leverage its BLOCKv stack to create a travel industry solution. The Net New Revenue Platform follows the travel customer journey from end to end. It can manage multi-channel distribution, back office services, self-service reporting and performance management, and deliver engaging, interactive customer experiences. It enables personalized up-selling and cross-selling, opening new ancillary revenue streams.
Leveraging the platform, our team built a proof-of-concept digital “Laguna Phuket Scavenger Hunt” that the resort could trial with guests. NFTs based on the resort’s existing branded assets could be dropped on a map, captured in augmented reality, added to a treasure chest and redeemed for real world value.
We also included media content that guests could interact with, like a welcome message from the general manager. A map helped guests navigate to facilities such as the spa, golf course, volleyball courts, bars and restaurants.