A new retail business on express delivery
When tech meets human ingenuity
Salling Group introduced a delivery service for its Føtex brand in Copenhagen, at the pace of pandemic-inspired change. Accenture helped with UX design, journey mapping, and a front-end build for digital touchpoints to create a “minimal lovable product” that would recreate the comforts of the in-person grocery shopping experience, coupled with unparalleled convenience.
The website and app went beyond basics to offer user-friendly shopping lists and a recipe curation option capable of suggesting ingredient swaps for carbon offset. Accenture’s experts were involved in the end-to-end delivery of the service, guiding a sound operational approach focused on customer experience.