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PERSPECTIVE

When everyone has AI, your operating model will set you apart

5-MINUTE READ

September 24, 2026

In brief

  • As AI becomes abundant, advantage shifts from owning the technology to the operating model that puts it to work.
  • Value comes from the decisions that direct the work, the outcomes they serve and a combined human and agent workforce.
  • Learning from every decision compounds an advantage that others running the same AI models cannot simply buy.

 

The operating model is increasingly the constraint on AI returns. Most operating models were built for a world of scarce intelligence, sequential workflows and predominantly human execution. AI has changed all of that. Most visibly, AI breaks the link between headcount and output: Capacity can now grow without a corresponding increase in payroll.

Many long-standing tradeoffs were shaped by the cost of coordinating people and work. Companies, for instance, often had to sacrifice agility to gain scale, or accept less differentiation in pursuit of efficiency. Advances in AI have lowered these coordination costs moving the performance frontier outward.

Companies can now pursue more scale without sacrificing as much agility, and more efficiency without giving up as much differentiation. The result: the range of what is achievable has expanded. And as AI capabilities become available to everyone, the operating model, and how well it combines technology with human judgment and proprietary data, is what will separate leaders from their rivals.

Our research and work with organizations applying AI point to five shifts in how companies need to operate: in decision making, workflows, workforce management, how companies measure the cost of outcomes and organizational learning.

These shifts build on one another, and companies can begin making these changes now even as their operating models evolve.

01

Make decisions the unit of competitive advantage

Most operating models still treat tasks as the unit of value creation. As execution becomes more automated, a greater share of value creation instead depends on the decisions that set direction, allocate resources and resolve tradeoffs. As AI takes on more execution, the differentiator becomes the decisions that determine what gets done, as well as the proprietary data and human judgment behind them.

The decisions that matter most are often choices that directly affect important business outcomes: what price to offer, how much inventory to position or which clinical trial site to select. Getting one of these decisions right can have a material impact on the outcome, often disproportionate to the value available from optimizing the work around it. This makes the decision itself a particularly important source of value in an AI-enabled organization. Companies, therefore, need to identify the relatively small number of decisions that matter most and decide how people and AI should make them.

For each decision, leaders should specify the outcome it serves, who is accountable and how AI should contribute to the decision. As Figure 1 shows, the right decision mode (that is, how people and AI share the work of making a decision) depends on its level of risk and complexity. Leaders should also consider where people need to retain control for reasons such as ethics, accountability, legitimacy or talent development. Named human stewards and clear guardrails help keep decisions traceable and auditable.

Figure 1: The decision mode framework

The right balance of human and AI roles depends on the decision.

Chart shows decision mode framework, the four relationships between humans + AI. A Human drives, AI advises. B Human sets, AI executes. C AI runs, human monitors and D AI runs, human governs

Source: Accenture analysis

AI can also change when decisions are made. Instead of moving through periodic gates as different functions contribute their own information, teams can increasingly work from shared information and decide as events unfold.

Faculty
Faculty, a global applied AI company acquired by Accenture earlier this year, helped NHS England develop an Early Warning System (EWS) during the Covid-19 pandemic that forecasted hospital bed capacity roughly three weeks ahead. The model provided decision support, while NHS leaders retained authority and accountability.

The team started with the decisions that users needed to make and worked backward to determine what analysis would improve them. In one instance, the EWS—and other models—predicted a Covid spike in a Midlands city. But a closer look showed that the increase was concentrated in one hospital, without broader signs of community spread. That evidence then prompted an investigation of transmission within the hospital, rather than an immediate localized lockdown. Here, AI informed the decision, yet people still made the final call.

02

Make value streams accountable for outcomes

Most companies have spent years improving performance within individual functions. Now, with decisions better defined, the bigger opportunity lies across the organization, where handoffs create delay, duplication and customer frustration. Companies can capture that value by organizing work around outcomes that cut across functions.

Companies can give greater weight to horizontal value streams, or “mega-processes,” that run across functions. How far they go will vary, from fully resourced value streams with their own budgets and accountability to a more balanced model. In either case, the shift extends beyond reporting lines to the operating model itself, including structure, processes, talent and incentives. Customer journeys and end-to-end flows (such as signal to shelf, quote to cash, claim to settlement and patient to outcome) then become another way of organizing and managing the work.

Within each value stream, work is organized around a shared outcome rather than the priorities of individual functions. As Figure 2 illustrates, people and AI can play different roles in the decisions along the way, while more of the execution becomes automated. And functions still own the strategy, standards and expertise on which the value stream depends.

Figure 2: Inside the value stream

In AI-enabled operating models, value streams cut across functions while functions keep their core responsibilities

Chart shows the process of signal-to-shelf, from Modes, to Decisions, to Execution, to Functions.

Source: Accenture analysis

AI strengthens the case for horizontal value streams in two ways. It makes the coordination across functions cheaper and faster, removing one of the main reasons end-to-end redesign was historically difficult. It makes the cost of not redesigning higher, because agents running across an unchanged flow will surface inefficiencies that functional reporting never revealed.

Consider our work with a global industrial solutions company. The company is applying this principle to its lead-to-cash value stream, redesigning the process end-to-end rather than layering AI onto existing functional handoffs. Its new human and AI model has enabled 70% touchless cash processing and is estimated to unlock 39% of capacity, creating room to redeploy people into higher value work.

03

Manage humans and agents as one workforce

As work is redesigned around AI, companies also need to rethink the distribution of work. AI agents already perform meaningful work across many enterprises, resolving customer issues and managing supply chain tasks and processes. In fact, almost every large company deployed at least one agent last year.1 Yet most agents have no named owner, clear line of accountability or place in the workforce plan. As agents take on more work and a greater share of routine decisions, gaps in ownership make it harder to govern their performance, resolve exceptions and determine who ultimately owns the outcome.

This will become harder to sustain as companies redistribute more work between people and AI. In our recent survey of 3,000 C-suite leaders at some of the world’s largest companies, 58% of executives said their organizations plan to change how work is distributed between people and AI in the next 12 months, more than double the share who said the same at the start of 2026.2

Managing people and AI as one workforce begins with accountability. Every agent should have a named human owner who is ultimately accountable for what it does. Policies and guardrails should also apply consistently across people and machines, with a clear record of how authority is delegated.

Beyond accountability, planning changes too. The team, not the individual, has always been the real unit of performance, and its composition has always mattered more than the capabilities of any one member. What AI adds is a new layer to solve for: the team is now a mix of people and agents, and that mix has to be designed rather than assumed. Once leaders know the outcomes and decisions a team owns, they can set the balance of human judgment and machine capacity, to deliver at scale. Within the team, human work concentrates where it is irreplaceable: knowing when to trust the system, when to step in, and when empathy matters most.

Moderna
Running that combined workforce at scale also raises a question of where responsibility for it sits. Moderna offers one answer.

In 2025, the pharmaceutical leader combined its human resources and IT functions under a single Chief People and Digital Technology Officer.3 By itself, the move didn’t constitute a fully integrated human and agent workforce model, but it helped address a growing structural issue: responsibility for the combined workforce can no longer fall into the gap between HR and technology.

04

Replace headcount economics with cost per outcome

As human and machine capacity are managed together, companies also need a better way to measure what that capacity costs. Yet most financial and workforce systems still budget capacity in two columns: payroll and contractors.

While AI agents have become a third source of productive capacity, their costs behave differently from those of employees and contractors.

Employee labor is largely a committed cost, while machine capacity is consumption-based: it can expand and contract with use. Its economics resemble cloud infrastructure more than payroll. AI spending also does not scale predictably with headcount. In a recent Accenture study of AI deployments, fewer than 10% of users and workflows drove the vast majority of AI spending.4 As a result, two similarly sized workforces can have very different AI costs depending on where and how extensively AI is used. Most planning systems, however, are still built around headcount and are not designed to account for AI’s variable usage-based costs or the uneven distribution of AI spending across the workforce.

As more work is organized around critical decisions and horizontal value streams, cost should be measured against the outcomes that those value streams deliver. The right measure is, thus, cost per outcome: What did the organization achieve, and what did it cost to achieve it?

Measuring cost per outcome requires people, agents and inference to sit on more comparable terms in planning systems. More broadly, all five shifts described in this article depend on something few enterprises have today: a connected view of the people and agents doing the work, the decisions that shape it, what that work costs and the governance around it.

Without that connection, leaders can’t reliably determine the cost of an outcome or make informed choices about the mix of human and machine capacity behind it. This is both an operating model issue and a finance issue, so the CHRO and CTO need to address it with the CFO. Until they have a common view, the economics of the operating model remain invisible.

Amazon
Amazon’s use of robotics shows how headcount is becoming a weaker proxy for productive capacity.

The number of packages the company handled, end to end, per employee rose from about 175 in 2015 to 3,870 in 2024.5 By 2025, Amazon had deployed more than 1 million robots across its operations. Its DeepFleet model coordinates robot movement across fulfillment centers, improving robot travel efficiency by 10%.6 At its next-generation fulfillment center, Amazon reports that fulfillment processing times have fallen by up to 25%, with a targeted 25% improvement in cost to serve during peak periods.7

05

Turn learning loops into a compounding advantage

That connected view also creates the conditions for something more valuable: an organization that gets smarter with every decision it makes. Most organizations record outcomes but rarely capture the context behind them, including what managers knew, what they expected, what AI recommended, why people accepted or overrode that recommendation and what happened as a result.

Institutional knowledge lives in the heads of experienced people, not in the systems around them. AI can change the economics of organizational learning by making that knowledge easier to capture, share and apply. Indeed, management thinkers have long argued that organizations improve by learning continuously and correcting errors: Peter Senge popularized the idea of the “learning organization,”8 while philosopher Karl Popper emphasized progress through testing ideas and learning from mistakes.9

AI can make those principles more practical at scale by helping organizations retain what they learn and apply it to future decisions and work. “Decision history,” the accumulated record of the context, recommendations, judgments, actions and outcomes associated with pivotal decisions, can inform both future decision makers and future AI systems.

Mastercard
Take Mastercard. The company uses a fraud-decisioning system that assesses roughly 159 billion transactions a year.¹⁰ Each transaction and its outcome contribute to the history available to evaluate future transactions, helping the system adapt as fraud patterns change.¹¹

Generative AI has since doubled the speed at which Mastercard detects compromised cards.12

While most large companies will eventually have access to similar foundation models, agent platforms and computing infrastructure, they won’t have identical histories of customer interactions, operating exceptions, management choices and outcomes. A company’s decision history is a source of advantage that grows stronger with every decision made; organizations that start capturing and learning from their decisions now will build an advantage that becomes harder for others to match over time.

Where to start

These are big, structural shifts, but leaders do not have to wait years to know they are working. They can start by assessing where the value at stake and the friction are highest and prioritize a roadmap from there. Within 90 days, the first moves will show whether the operating model is beginning to take hold.

1

Name accountable owners for the handful of customer-back value streams that matter most, each with a clear outcome to improve and real authority over the trade-offs that today go to committees.

The 90-day signal: those decisions now route to the owner, who is measured on the outcome.

2

Inside each stream, sort the decisions that matter by how people and AI should make them, each with a named human steward, guardrails and a trigger for escalation.

The 90-day signal: a live decision register, showing where the intended decision mode differs from the one actually in use.

3

Treat people and agents as one workforce. Give every agent a named human owner, and track people and agents in one place, across capability, cost and performance.

The 90-day signal: a first set of agents appears in the workforce view, each with an accountable owner.

4

Set a cost-per-outcome baseline for one value stream, with people, agents and inference on common terms and their full cost tied to what the stream delivers.

The 90-day signal: the baseline exists, and leaders can see how cost relates to the outcome the value stream is expected to deliver.

5

Close one learning loop. Capture the context, judgment and outcome for one class of recurring decisions, and feed it into the next round.

The 90-day signal: the loop is running, with outcomes shaping the next decision.

If these signals are visible at 90 days, the operating model is bending. If none are, it is still just a deployment.

These are the five shifts behind an effective operating model in the age of AI. And they’re the difference between companies that merely deploy AI and those that are turning it into sustained performance.

Sources

1. Enterprise AI adoption in 2026: Why 79% face challenges despite high investment, WRITER, April 7, 2026.

2. Accenture, Pulse of Change C-suite survey, July 2026. N = 3,000.

3. Isabelle Bousquette, Why Moderna Merged Its Tech and HR Departments, Wall Street Journal, May 12, 2025.

4. Accenture, AI tokenomics for enterprise value, July 29, 2026.

5. Sebastian Herrera, Amazon Is on the Cusp of Using More Robots Than Humans in Its Warehouses, Wall Street Journal, June 30, 2025.

6. Amazon, Amazon.com Announces Second Quarter Results, July 31, 2025.

7. Amazon, Amazon unveils the next generation of fulfillment centers powered by AI and 10 times more robotics, October 9, 2024.

8. Peter Senge, The Fifth Discipline: The Art and Practice of the Learning Organization (New York: Doubleday, 1990).

9. Karl Popper, The Logic of Scientific Discovery (London: Routledge, 1959).

10. Matthew Driver, From fighting fraud to fueling personalization, AI at scale is redefining how commerce works online, Mastercard, May 22, 2025.

11. Elyse Cuttler, Inside the algorithm: How gen AI and graph technology are cracking down on card sharks, Mastercard, July 18, 2024.

12. Mastercard accelerates card fraud detection with generative AI technology, Mastercard, May 22, 2024.

WRITTEN BY

Kent McMillan

Managing Director – Talent Global Enterprise Operating Model, Lead

Sanam Gill

Managing Director – Talent, Enterprise Operating Model

Myles Kirby

Vice President, Commercial – Faculty

Tom Oliver

Head of Product – Faculty