When pandemic restrictions hit Denmark, the nation’s oldest grocery retailer, Salling Group, was compelled to launch a digitally enabled home delivery model, maximizing convenience for customers who could no longer frequent its physical Føtex stores. What did that entail? New buildings, a massive recruitment drive, a new fleet of refrigerated vehicles, and a website and app built on Salling Group's existing technology stack.
And to meet urgent needs, the company massively condensed the project’s timeline, becoming a lifeline to millions of families and ushering in a new age of digital growth.
