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Media & Entertainment

Capture consumers’ attention and spending with the content they want and the experience they demand.

What’s going on

Media and entertainment companies are looking for innovative ways to provide top-tier services that stand out to their customers. Accenture’s independent study of 150 top global enterprises suggests that media companies must focus on content innovation, advertising models, new services, operations and financial efficiency to stay relevant and competitive.

What you can do

Invest in digital marketing and analytics to better attract audiences and provide relevant content. Leverage data-driven insights to inform product and service development and to optimize marketing strategies.


of consumers are frustrated by inflexible content viewing options, and 72% find it difficult to search for and find interesting content to watch.

Redefine your customer engagement strategy with cloud-based customer insights and proactively prevent churn. Our AI-driven platform gives you deeper insights into audiences’ preferences, beliefs, behaviors, improved search and personalized content.

Invest in the ability to identify high-quality target audience impressions across platforms, leading to greater monetization of ad inventories through all digital sales channels.


of ad budget is spent on channels execs didn't know existed five years ago.

Develop a strong workforce and retain the best talent while keeping an eye on the future. Leaders that embrace the potential of technologies like generative AI and encourage staff reskilling will create an engaging, competitive work environment.


of all working hours can be impacted by large language models (LLMs) like GPT-4.

Integrate cloud, data, and AI to create secure, flexible platforms and launch new capabilities faster. Historically, siloed tech means lost value. To lead, weave key technologies together.


of executives agree technology plays a critical role in their transformation programs.