John Zealley

Function Managing Director, Customer Insight & Growth


John Zealley is a senior managing director and leads our worldwide Customer Insight & Growth practice, both for the Products Operating Group and as the firm's Functional Managing Director. He is a member of the Accenture Global Leadership Committee.

John joined Accenture in 1996. Prior to his current position, he has held a number of leadership roles in Accenture including Industry Managing Director for Consumer Goods & Services, Growth & Strategy lead for Products, and Products Managing Director for Europe, Africa and Latin America. He has also served as global client partner for a number of Accenture's leading clients.

In his early career John worked in Marketing for Procter & Gamble and has continued his connection with the wider marketing community. He is a Fellow of the Marketing Society and a Liveryman of the Marketors.

John has co-authored Marketing Excellence: Winning Companies Reveal the Secrets of Their Success (John Wiley & Sons) and is currently preparing Cracking the Consumer Code: How the Fast-Moving Consumer Goods Industry Can Survive and Grow in the Age of Digital Consumerism (Kogan Page). His recent article in HBR focused on the need for marketers to move from seeking loyalty to establishing relevance.

John has used his marketing capabilities to serve as a Board member for The Institute for Citizenship; a trustee and Audit Committee member of Which? and as a member of the Commercial Advisory Board for Cancer Research UK.

John has a Master of Arts from Cambridge University. He is based in London, United Kingdom.