Reinventing for growth in a changing media landscape
January 2, 2023 5-MINUTE READ
Just the start of the journey
Their time, your money – make it simple, make it quick
3 IN 4
consumers report frustration at finding something to watch.
1 IN 4
consumers say it can take more than 10 minutes to settle on a choice.
What are my options here?
of consumers say they’ll decrease their spend on SVOD
of consumers expect their expenditure to increase
Do you have my attention?
of consumers are spending more time on social video platforms like TikTok.