AI can be used by B2B organizations to help their customers grow their business. AI helps unlock new revenue opportunities across the customer lifecycle; powers and delivers insights for organizations to identify valuable prospects; customizes communications to improve sales and marketing effectiveness; monitors changes in demand to recommend best pricing; and more.

B2B organizations range from large enterprises to small and medium-sized businesses (SMBs) across multiple industries such as retail, healthcare and professional services.

AI helps B2B organizations across various industries. For software companies, AI solutions can analyze massive amounts of data to find opportunities for growth; it can also provide salespeople with the right insights so sales calls will be more effective. For retail and e-commerce platforms, AI can help attract and build the right network of vendors on the platform. And for chemical manufacturers, AI can help understand what chemicals a client company might need more of to fulfil certain drug orders.

For B2B organizations, customer insights derived from AI help them understand who their business customers are and assess what support is needed to help them grow. Consider a platform organization that works with small and medium-sized businesses (SMBs). Customer insights are valuable in helping sales reps identify the right SMBs to onboard onto their platform, shape the messages that will resonate with those SMBs, understand the specific needs of those SMBs, and nurture the relationship over time.