Our most comprehensive look at digital consumer behavior. From wearables to digital trust, learn about the trends that are shaping the future of the Communications, Media and Technology industries driven by real consumer insights.
The 2015 Accenture Digital Consumer Survey for communications, media and technology companies reveals some important findings about an industry in transition, highlighting the importance of usability, brand trust, digital security in the new connected world.
During the last decade Telcos have transformed their Information Technology and Business Support Systems (BSS) landscapes, focusing on convergence, operational efficiency and cost reduction. They have followed diverse paths—green field transformation, evolutionary transition, overlay approaches—but with similar challenges.