Sustainability stewards of communications industry
Through Accenture’s proprietary research and direct experience working with CSPs worldwide, we have identified three pivotal roles for CSPs to embrace and become effective stewards of sustainability in the communications industry: Sustainability Leaders, Ecosystem Enablers and Consumer Champions.
By adopting these roles, CSPs can solidify their position at the forefront of environmental leadership and help position the communications industry as the standard-bearer for CO2 emission reductions.
Sustainability Leaders face the environmental, social and governance (ESG) challenge with a different attitude than most. They go beyond approaching sustainability in terms of risk management or quick wins. Instead, they see it as an opportunity to simultaneously achieve environmental goals and drive profit through reduced costs and increased revenues.
An Ecosystem Enabler sets a new standard for peers and influence infrastructure. Their impact can be measured by how they help to reduce emissions across the value chain at their own companies as well as at other business partners and adjacent industries, to drive innovation and develop new sustainable products and services. The impact of an Ecosystem Enabler goes beyond in-house emissions; it expands to downstream product and service emissions and other opportunities for carbon abatement.
5G-enabled abatement potential by industry in the United States in 2025
Percentage of industries
A Consumer Champion uses their influence, resources, and relationships to educate consumers on the environmental impact of their activities, finds ways to reduce that impact, and drives improved sustainability outcomes in their communities. The role may vary depending on the regional geopolitical dynamics. However, the goal remains to reduce downstream emissions, find opportunities for carbon reduction, and use sustainability to drive brand loyalty and enhance customer experience.
Tailoring sustainable investment
When it comes to charting a path toward sustainability for CSPs, it’s important to understand that there is no one-size-that-fits-all answer. Solutions must be tailored based on the CSP’s existing infrastructure, core capabilities, and corporate ambitions. That said, Accenture has identified focus areas and ways of working required for all solutions.
Three areas for CSPs to sustainably invest in: