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RESEARCH REPORT

In brief

The communications industry underpins our new tech reality

94%

of communications executives agree the convergence of digital and physical worlds over the next decade will transform their industry.

99%

agree investments in emerging technologies will help their organizations remain resilient on the global stage.

99%

of communications executives agree software and services powered by AI foundation models will significantly augment innovation and creativity in their organizations in the next 3 to 5 years.

64%

expect better customer experiences, and 61% expect accelerated innovation to be two major benefits from the use of AI foundation models.

97%

of communications executives agree new data architectures and strategies are required to manage the dramatic changes to their organizations’ data landscapes.

98%

of communications executives agree emerging data management approaches including Data Fabric and Data Mesh, will become critical in optimizing their organizations’ value chains.

79%

of communication executives view digital transparency as a strategic business imperative, not just a technical issue.

76%

believe that issues with authenticating customers’ identity are negatively impacting their bottom line.

Getting this right from the start

Andrew Walker

Senior Managing Director – Communications & Media, Global


Mathangi Sandilya

Managing Director – Technology, Communications, Media & Technology Lead


Davide Bellini

Managing Director – Communications and Media