Route to market strategy services from Accenture

Enabling accelerated transformation of CPG sales and trade marketing processes.



Our insights-driven approach helps consumer packaged goods (CPG) companies grow sales and margins through increased sales effectiveness, while helping to improve interactions with customers and channel partners in developed and emerging markets.

Route to Market combines strategy, operations and technology for commercial intelligence and analytics, commercial strategy and planning, trade investment excellence and sales effectiveness, and are offered as an end-to-end services or as individual components. They are built around the Accenture CAS and Accenture NewsPage software and the Accenture Analytics Platform designed exclusively for the CPG industry, and can be delivered as hosted or on-premise solutions.


Why Accenture

Route to Market provides the business capabilities to sense and respond to marketplace demand and improve execution at the point of sale.

  • The full package. We connect consulting and industry know-how, and leading-edge technology with mature Accenture Delivery Centers and experienced talent who can manage the processes as a service.

  • Hosted on CPG industry-leading platform. Accenture CAS and Accenture NewsPage software are the foundation of the Business Service, and have consistently earned a "strong positive" rating from Gartner vendor evaluations.

  • Accenture’s focus on the Consumer Goods industry spans 30 years and includes working with 21 of the top 25 CPGs.

  • Route to Market Services draws from the breadth and scope of Accenture—global scale, Accenture Digital, Accenture Technology (including Accenture Software), Accenture Operations and Accenture Strategy.

Specific Services

Latest Thinking

Client Case Studies