Skip to main content Skip to Footer

Automotive Digital Survey

Accenture's survey of 10,000 consumers globally determines digital experiences and expectations before, during and after buying a car.

OVERVIEW

Accenture conducted a global survey of 10,000 consumers in Brazil, China, France, Germany, India, Italy, Japan, and the USA to determine their digital experiences and expectations before, during and after buying a car.

The findings highlight the growing need for automotive original equipment manufacturers (OEMs) and dealers to increase focus on online engagement. More than half of those surveyed want a number of improvements made to industry online channels to make researching for a new vehicle easier, including providing tailored information, virtual demonstrations, and comparison shopping sites.‚Äč

Download the Driving Automotive Growth through Opportunities in the Digital World brochure.

SURVEY RESULTS